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Archive | April, 2006

Digital Rights Management (DRM)

Tuesday, April 25, 2006

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Digital Rights Management (DRM) is intended to protect the legitimate rights and interests of a media owner. So given the ease with which perfect copies can be made in the digital world it is not surprising that DRM is getting a lot of attention. But i...

Importance of good content

Tuesday, April 25, 2006

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Creating effective content for screen-media networks is a skill. There is an art to it that benefits from experience and expertise. Poor content can make an otherwise effective digital signage concept look ineffective or worse, so it is worth getting r...

Standards – audience measurement

Sunday, April 23, 2006

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A significant part of the digital signage market comprises advertising networks, these can be in shops, malls, trains etc deriving their income from the sale of advertising space. These advertising networks are progressively taking their place alongsid...

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