Rebecca Walt and In-Venue Digital
Tons of people will know Rebecca Walt as one of the more broadly experienced and sharper people in this space, having come out of retail and packaged goods, and spent time with both Convergent and Reflect Systems.
Archive | April, 2009
IOH: Oh boy, another handle to add to the list!!!
Tuesday, April 28, 2009
One of the guys who spoke last week at that industry forum in New York is the CEO of an interactive agency, and not all that suprisingly, he said the future of digital signage is all about interactivity ... and therefore the better name to hang on this industry is Interactive Out-of-Home, or IOH. Trevor Kaufman, of the agency Schematic, suggested one of the reasons NOT to go with DOH is it is too reminiscent of Homer Simpson's DOH!!!, and DOOH is far worse for some reason. Now while I heartily agree that interactive is a big part of the future of this space, it's just a part. There are countless ways in which digital screen are going to be used that will have little or nothing to do with interactivity. They're just going to be a more efficient means of getting information across, and I can't even fathom the chaos of every screen in an environment beckoning to be touched or wireless devices constantly popping up invites to download coupons and more information, and on and on. I recently read a separate suggestion that the term In Store Digital Marketing be used, or ISDM. They're both good, but they're both just more words. The industry news portal AKA.TV was launched with that handle a few years ago because no one could land on the perfect name, so it was digital signage, Also Known As .... My impression is that there are lots of things holding back this industry, like good content, sustainable success stories and better customer education, but I don't think coming up with JUST the right name -- that encompasses it all -- is holding much back. Digital signage is well short of perfect. Same with Digital Out Of Home. But they're out there and I don't think confusion or derision abound. And I have never heard anyone use DOH.
For Sale – www.DigitalSignageSupplies.com
Tuesday, April 28, 2009
www.DigitalSignageSupplies.com domain is for sale. Current bid, $545.
Crappy LED boards pop up like weeds in old hometown
Monday, April 27, 2009
Pretty much every major street in Winnipeg had a succession of banks and strip malls with full color digital LED boards flashing away at drivers and passersby. These were not full-tilt billboard replacements, but sheet of plywood-big screens, nonetheless.
Premier Health and Social Club Installs Digital Signage on Omnivex Software Platform
Thursday, April 23, 2009
CONCORD, ONTARIO, April 23, 2009 - Omnivex Corporation, the premier provider of digital signage software, announced today that the Granite Club of Toronto has implemented Omnivex software on big-screen LCD panels throughout its facility. The results are improved customer service, more members enjoying Club activities, and additional publicity for upcoming events.
Best of Show goes to Window Projection Campaign
Thursday, April 23, 2009
MediaPost handed out its first Digital Out-of-Home Media Awards last night following a day long conferencer in New York.
AdFlow Networks Recognized as a Canadian Technology Leader
Thursday, April 23, 2009
Branham300 ranks ADFLOW among the top 300 ICT companies operating in Canada.
Passenger Information and Way-Finding at a Moscow Train Terminal Finally Sheds its Industrial Past
Wednesday, April 22, 2009
MOSCOW, April 22, 2009 – Scala, the leading provider of end-to-end digital signage and advertising management software, announced that New Vision Media, a Scala Certified Partner in Russia, has implemented the first multi-screen digital passenger information and way-finding system in the Kursky Rail Terminal, Moscow’s largest terminal by passenger volume. Built in 1896 during the reign [...]
LevelVision Media-Post DOOH/NYC Announces New Offer
Wednesday, April 22, 2009
Roanoke, VA and San Francisco, CA/April 21, 2009 - Leading Digital-Out-Of-Home Media company, LevelVision LLC (www.levelvision.com) and their college division, LevelVision:College are excited to announce their end-of-semester “Domination” offer. This is the first time the company is offering a Single Advertiser Takeover Opportunity and is a DOOH Industry first. Just as Spring Semester is wrapping [...]
Google Gears is now part of s3mer’s web based digital signage application
Tuesday, April 21, 2009
SAN JUAN, Puerto Rico—April 21, 2009—s3mer |?str?m?r| Inc. announced today (http://is.gd/tBkz) the immediate availability of Google Gears technology on it’s web based digital signage application. Gears is an open source project backed by Google that enables more powerful web applications, by adding new features to web browsers. One of the modules included in the project is [...]
What does Adobe’s move on to TVs mean for digital signage?
Tuesday, April 21, 2009
n">Wired: Adobe Flash for Your TV Means Hulu in Your Living Room Adobe is at the National Association of Broadcasters show in Lost Wages this week, and its big announcement was how the company has put the pieces in place to allow it to deliver Flash content and interactivity to residential TV.
Traxon Technologies Opens Los Angeles Sales Office
Monday, April 20, 2009
NEW YORK (April 20, 2009) – Traxon Technologies, an Osram joint-venture company (www.traxon-usa.com), today announced the opening of a sales office in Los Angeles and the appointment of Rina Weinberg to be senior sales manager, West Coast Region, and Ariel Meir, director of technical sales. “Establishing a facility dedicated to serving the West Coast region from the [...]
JC Decaux puts its Swedish digital bus shelters to work
Saturday, April 18, 2009
I like this for the simple reason that it is useful for people. People waiting for a bus can key in their route number or destination and get real-time information back, as the shelters are 3G connected. This is one of the larger out of home companies out there, so ads on these units will follow.
Game-changing Atom-Ion combos on near horizon
Thursday, April 16, 2009
There has been a buzz for almost a year now about the Intel Atom CPU and its ability to offer a small form-factor PC at an affordable price - but the ones that have come out to date have had mixed reviews about their real capabilities versus the marketing hype.
Adflow Networks Gets Popai’s Digital Signage Award at Globalshop
Thursday, April 16, 2009
Interactive kiosk network for KOODO Mobile earns Bronze in Point of Purchase Advertising International’s Legendary Marketing at Retail Awards Toronto, ON (April15, 2009) » ADFLOW Networks was awarded Bronze in the 2009 POPAI Digital Signage Awards for their interactive sales assist kiosk implementation for KOODO Mobile. The awards were staged in conjunction with GlobalShop, the [...]
Digital Out-of-Home event by Strategy with CODA, Cancelled
Thursday, April 16, 2009
The Strategy magazine digital out of home event that was planned for next week in Toronto has been canceled due to weak ticket sales.It's unfortunate because there was a pretty good roster of ad-oriented speakers lined up, and Canadian Out-of-home Digital Association board member Peter Irwin had worked his butt off to get this pulled together with event organizer Strategy magazine. It was a Strategy event through and through, but CODA had a big influence on how it would come together. Both Strategy and CODA were prepared to shut it down if the sales and sponsorship levels weren't there.This is a busy time of year for events, and with budgets tight and a lot of marketing directors hiding under their desks when the accountants are about, the cancellation is no surprise. Better times are ahead, but I'd imagine it's pretty hard these days to get budget approved even for local events, never mind ones people need to travel to.It probably didn't help that MediaPost's own DOOH Forum and Expo is on next week in NYC, and I know some locals going to that. CODA is still busily planning its own breakfast series and there will be news on those soon.
Blending Audience and Playlog Gives for Screen Impact Analytics
Thursday, April 16, 2009
I was just standing in Whole Foods an hour ago, watching the creative on one of the Marketplace Station screens installed in the Oakville store (outside Toronto) and busily throwing the analytics off of their standard numbers by lingering for minutes, not seconds.The screens in the store, along with those in another Toronto location, are running BroadSign-powered (there was a time when that warranted a disclaimer ... hmmph) playlists and are now sharing information with the audience tracking data being picked up and crunched by CognoVision's cameras and software.I saw a demo on how this worked a few weeks ago, and trade shows and other stuff had pushed back news of this until a press release came out today:CognoVision Solutions Inc., a leading provider of automated audience measurement and targeted marketing solutions, and BroadSign, a market leader in Software-as-a-Service solutions for managing digital signage networks, have integrated their reporting modules into CognoVision's Anonymous Impression Metric (AIM) Analytics system to offer a first-of-its-kind joint application that measures campaign effectiveness based on audience numbers, viewer behavior, and ad-triggered actions.The analytics stuff is fascinating anyway -- you get a clear, clear sense of how little time content has to engage -- but by sucking in data extracted from a digital signage software platform's playlogs, you can really get granular in terms of how many people saw what, when and for how long. CognoVision's AIM system processes the data feed from the optical sensors embedded in the screens and generates anonymous viewership statistics. The aggregated data is then correlated with proof-of-play reports from the BroadSign network management software using CognoVision's web-based analytics tool, which is consistent with the Out-of-home Video Advertising Bureau's (OVAB) Audience Metrics Guidelines. The reports generated in real time provide insights regarding what specific ads were seen, how long each ad was watched for, and viewer gender breakdown for each ad. Now this level of detail, on normal ad-driven networks, is more than enough to make a media planner's head explode. It's more than they want to know.But for Whole Foods and their screen network partner, they get a really interesting look at how these screens are working in the environment, the changing profile of the audience, and what makes people look and keep looking.
Tesco’s Digital Signage Network in Poland Looks to the Future
Thursday, April 16, 2009
WARSAW, Poland, April 16, 2009 – DDS Poland, a Scala Certified Partner in Poland, has supplied Atvertin with operational and content management solutions to develop and manage an extensive, scalable 52-store proof-of-concept digital signage network for Tesco in Poland, which launched in September 2008.
signsearch, Inc. Changes name and Repositions for new Markets
Thursday, April 16, 2009
Burnsville, Minn. – April 15, 2009 – signsearch, Inc., the online search engine for the sign industry, announces it has become Visual Communications Group, Inc.
Neo sets sights on US DOOH market
Thursday, April 16, 2009
Neo Media Group has finally come out with formal word that they have designs on building a digital out of home footprint in the US as they have done in Europe, and to a lesser extent, in Canada.The Swiss-based company has retail-oriented networks in several European countries and has screens in the food courts of many malls in Canada, with designs to get into the rest of the mall area.The company announced today, after months of quiet work, that it is going after the US market.Neo Advertising Inc., a leading digital OOH network owner in Canada, has established an infrastructure for US operations. As a result of legal restructuring, Neo Advertising Inc. has become part of a new parent company, Neo Advertising North America Holdings Inc. (”Neo Advertising NA”), which formed Neo Advertising USA, LLC to lead the holding’s activities in the US.Neo Advertising USA, LLC has set up sales and marketing offices in New York, NY, and a production and operations facility in Los Angeles, CA.Former CEO of Neo Advertising Inc. Benjamin Mathieu, who has brought the Canadian company to profitability two years after its inception, has been appointed President and CEO of Neo Advertising NA. Christian Vaglio-Giors, founder of Neo Advertising Group and CEO of the holding Neo Media Group, will act as Chairman of the Board.Phil Tweedy, formerly VP of Operations at Ascent Media, has joined Neo Advertising NA as Chief Technology Officer. Mr. Tweedy is an industry pioneer who brings along extensive expertise in building and managing the world’s largest digital signage networks. “With my vast experience in the Digital OOH market combined with the great team we are building in the US, the timing could not be better for Neo to become a sector leader in the US in a very short time,” says Tweedy.“The US market has been in our sights from the very beginning,” says Benjamin Mathieu, CEO of Neo Advertising NA. “We needed time to field-test various business models and establish a solid track record in Canada. We had also dedicated a lot of time and effort to researching the robust market south of the border. We are now confident that we can import Neo’s success story into the United States. Strategically, it is also a good moment for such a move, as entry barriers for real estate acquisitions are lower when the economy slows down.”Various surveys suggest that digital OOH is one of the few sectors that have been growing despite the recession, while all other media contracted.According to Benjamin Mathieu, further announcements about Neo Advertising USA, LLC’s progress are to follow later in the year. Mathieu and Tweedy have actually been at this for a year or so, and are well advanced in their plans and discussions. I am aware of some of what they are up to, but it is for them to announce. They are former clients and I have particularly enjoyed chatting with Tweedy (no slight on Benjamin), as he has a really intriguing background in video and entertainment work going back to his roots in London, England. Among other things he was a concert promoter as a youngster, and toured with The Who, capturing concert footage. Cool guy. And smart.
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Tuesday, April 28, 2009
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