TWO lounges at the Mactan-Cebu International Airport will be among the first to have for free digital signages that will feature audio-visual presentation (AVP) from the Department of Tourism (DOT).

In a joint venture between the Mactan-Cebu International Airport Authority (MCIAA) and M.A. Tan Mediamark Inc., digital signages will be wall-mounted at the airport’s Lounge 7 and Lounge 8.

Office manager Angela Moreto said Mediamark has been providing back-lighted signages at the airport for the last 15 years. But with the launching of its digital signage product last Wednesday, more units might be installed within the airport.

Mediamark also targets to start the dry run of its products at the airport by the middle of August. Aside from AVPs from the DOT, Moreto said companies are also welcome to place advertisements.

Public announcement from MCIAA to passengers in the airport, as well as news clips can also be included in the programming sequence, Moreto added.

New wave

Digital signages, which are considered as the “new wave of advertising,” are a combination of digital signage players, digital screens and multi-media content.

Graphicstar is the system integrator and provides the equipment, software and content management.

Albert Pedrosa, Gra-phicstar’s general manager, said the emergence of digital signs is mainly because of high consumer demand for liquid crystal display (LCD) monitors and plasma display panels (PDP).

LCD and PDP are now more affordable compared to five years ago, Pedrosa added.

“But we are using the industrial monitors for the signages,” Pedrosa said, adding that the sizes of the monitors range from 46 inches to a maximum of 90 inches.

Digital signs are also easier to update since content management can be remotely done through a wireless connection that links the display panels to a computer.

The digital signs can also be used by retail store outlets, malls, hotels, fastfood chains, corporate offices and during events. (DME)

At HITEC ‘08 Flyte will cement leadership, build partnerships to deliver real-time airline information.

Chicago, IL (PRWEB) June 10, 2008 — Flyte Systems, the leading provider of airport travel information displays and digital signage content for the hospitality industry, digital signage, convention centers and related businesses, has seen its sales triple in its first year of business, driven by the exploding trend of travelers demanding guest centric solutions that provide airline flight information and add confidence to air travel.

Imagelyte Systems President Brian Reynolds points to the service differentiators and increased revenue stream his products provide to clients. “In this current climate of challenging air travel, guests are demanding effective new ways to make their travel day go smoother,” he said. “Not only do Flyte’s products deliver what guests want, many of our hotel and conference center clients have implemented some very creative options to assist stranded guests that also add to the bottom line.”

He called it the ‘next in-room coffee maker’ because his guests, who flocked to the FlyteBoard screen in the lobby every day, wanted to know when they would be able to get the information piped directly into their rooms
The next in-room coffee maker
The popularity of Flyte’s products, Reynolds says, can be summed up by one hotel general manager’s enthusiastic review. “He called it the ‘next in-room coffee maker’ because his guests, who flocked to the FlyteBoard screen in the lobby every day, wanted to know when they would be able to get the information piped directly into their rooms,” said Reynolds, who was quick to note that option is already available through FlyteChannel.

Airline information drives partnerships, growth
Reynolds also credits Flyte’s impressive growth to a series of recent partnerships with leading digital signage providers, another field that is experiencing rapid expansion. “Our product adds value to the digital content our signage partners provide,” Reynolds noted. “It is easily integrated to digital technology and automatically updates. It is truly an ‘add and go’ element that fills a very necessary need in today’s travel industry.”

HITEC highlights
In addition to its HITEC presence in Booth 351, Reynolds said Flyte Systems will also be providing conference attendees with boarding pass printing and delivering live airline information feed for flights at Austin International Airport to other booth locations on the floor in partnership with digital signage and in-room entertainment vendors. “These partnerships clearly demonstrate how adaptable and valuable our product is,” said Reynolds, “and how much value it adds to other company’s offerings, particularly digital signage and entertainment providers.” Reynolds invites attendees to experience first-hand the convenience and security they bring to a traveler’s day.

Real-time flight information
What sets Flyte Systems apart from other PC-based applications is its ability to post accurate, real-time airline flight arrival and departure information, not FAA-regulated scheduled departure times that do not list delays caused by:

* Air Traffic Control
* Aircraft maintenance
* Crew availability
* Weather

Flyte Systems offers a suite of products that serve the traveling public and includes FlyteTouch, FlytePass, FlyteChannel and FlyteBoard.

* FlyteTouch enables individual guests to search flight information via touch screens that display real-time flight arrivals and departures for one or more airports.
* FlytePass uses FlyteTouch technology and adds free, secure boarding pass printing, packaged in an attractive all-wood kiosk.
* FlyteChannel enables guests to view live airport arrival/departure screens from their in-room TV.
* FlyteBoard is a wall, floor or ceiling mounted high-definition, flat panel screen for lobbies, restaurants, bars and other public areas, displaying flight information for one or more airports.

Many hotel properties also use Flyte Systems’ applications to increase revenue with innovative marketing approaches for distressed travelers. For tips on how to generate revenue by providing guests with Flyte Systems airline information, please log on to the Flyte Systems website at www.flytesystems.com.

If you are attending HITEC 2008 in Austin, be sure to confirm your flight’s departure information and print your boarding pass at the Flyte Systems’ booth # 351 to save time at the airport.

Flyte Systems will also be providing its flight information feed to digital signage provider DT Research at InfoComm 08 at the Las Vegas Convention Center, June 18-20.

About Flyte Systems:
The Flyte Systems Division of Industrial Television Services (ITS), based in Chicago, Illinois, is the leading provider of environmentally responsible airport flight information displays for the hospitality, convention center and digital signage industries and related businesses. It delivers accurate, instant, airport-centric updates of flight information - not FAA-regulated scheduled departure times that may omit last minute changes. Properties are able to differentiate their products and boost customer loyalty and repeat business with ‘glance-and-go’ content critical to a traveler’s day. Flyte Systems’ product suite builds upon ITS’ 47-year history as the leading provider of live flight information to airports, airlines, government agencies, port authorities and other travel-based businesses. Flyte Systems was formed in 2007 to offer new Web-based travel technology and product lines. In addition to using Energy Star-compliant digital displays, Flyte products help significantly reduce energy consumption by eliminating unnecessary trips to the airport. Customers include Marriott, Hyatt, Westin, Embassy Suites, Holiday Inn, Days Inn, Hilton, Doubletree, Hotel Sofitel, Adams Mark, Renaissance and Crowne Plaza hotels, independent properties and municipal airports.

Contact:
Flyte Systems
Debbie Kalish, Account Executive
3515 Martens Street
Franklin Park, IL 60131
Phone: (877) 463-5983
Email: Debbie.Kalish(at)flytesystems.com
www.flytesystems.com/?campaign=PRWebHITEC08June102008

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
julie(at)softscribeinc.com
(404)256-5512
http://www.softscribeinc.com