TWO lounges at the Mactan-Cebu International Airport will be among the first to have for free digital signages that will feature audio-visual presentation (AVP) from the Department of Tourism (DOT).

In a joint venture between the Mactan-Cebu International Airport Authority (MCIAA) and M.A. Tan Mediamark Inc., digital signages will be wall-mounted at the airport’s Lounge 7 and Lounge 8.

Office manager Angela Moreto said Mediamark has been providing back-lighted signages at the airport for the last 15 years. But with the launching of its digital signage product last Wednesday, more units might be installed within the airport.

Mediamark also targets to start the dry run of its products at the airport by the middle of August. Aside from AVPs from the DOT, Moreto said companies are also welcome to place advertisements.

Public announcement from MCIAA to passengers in the airport, as well as news clips can also be included in the programming sequence, Moreto added.

New wave

Digital signages, which are considered as the “new wave of advertising,” are a combination of digital signage players, digital screens and multi-media content.

Graphicstar is the system integrator and provides the equipment, software and content management.

Albert Pedrosa, Gra-phicstar’s general manager, said the emergence of digital signs is mainly because of high consumer demand for liquid crystal display (LCD) monitors and plasma display panels (PDP).

LCD and PDP are now more affordable compared to five years ago, Pedrosa added.

“But we are using the industrial monitors for the signages,” Pedrosa said, adding that the sizes of the monitors range from 46 inches to a maximum of 90 inches.

Digital signs are also easier to update since content management can be remotely done through a wireless connection that links the display panels to a computer.

The digital signs can also be used by retail store outlets, malls, hotels, fastfood chains, corporate offices and during events. (DME)