Your source for the latest news from the digital signage industry.
10 Aug
RGB Communications the exclusive UK and Ireland Distributor of the signagelive web-based Digital Signage platform is offering new resellers the opportunity to purchase a signagelive player HD complete with 1 year licence for an amazing price of £600. The offer is limited to one signagelive player HD per reseller and has been subsidised by Remote Media the manufacturer of signagelive in a show of support to AV and IT resellers looking to move into the fast growing Digital Signage sector.
To find out more about this offer contact the RGB signagelive team on 0844 8800 765 or email sales@rgbcomms.co.uk
To find out more about signagelive visit www.signagelive.com
9 Aug
Digital signage software vendor 3M Digital Signage has launched its first official partner programme since it entered the UK market in April (CRN, 9 May).
Reseller MediaZest was appointed as 3M’s first UK channel partner in April. Since then the vendor has been working with eight or nine other VARs.
Simon Birkenhead, sales and marketing manager at 3M, told CRN: “We have worked with VARs on an informal basis and the launch of our Preferred Affiliate Programme (PAP) formalizes these relationships. I’m also keen to sign up new resellers, not in huge volumes though because we want expertise rather than numbers.
“Many of the organizations that want to incorporate 3M software into a digital signage solution are not able to provide the full service offering that customers require. Therefore, we have developed a three-tier approach for PAP that allows organizations of all capabilities to benefit from a relationship with 3M.”
3M’s Tier 1 Certified Value-Added Reseller is the highest level of VAR status reserved for organizations that are able to offer complete digital signage solutions. Tier 2 Reseller status is available to audiovisual and IT VARs, and system integrators that want to buy 3M Digital Signage products, but are unable to meet the requirements of Tier 1 status. Tier 3 Business Affiliates are organizations that can provide an element of the digital signage solution unrelated to technology, such as creative, design or media agencies.
Sean Reel, chief executive of MediaZest, said: “We are a kind of one-stop shop to retailers for digital signage solutions. The introduction of a formal partner programme from 3M is good news because clients want an integrated so lution. Being a partner of 3M means we can prove we have got the support and backup from a large organisation such as 3M, which reassures clients.”
9 Aug
“MAAP serves as a marketplace for digital signage network owners and advertisers to fill signage and mobile phones with relevant, high impact content that moves the consumer,” said marketing manager Kris Matheson.
With MAAP, advertisers make content available to leading retail, out-of-home and place-based digital signage network publishers. Campaigns are measured by consumer interaction via mobile phone text messages. Network publishers receive a commission for the interaction.
“The affiliate approach is a model that’s been very successful for the likes of Google and Ask.com,” said Artisan Live’s Raji Kalra. “Everybody wins. Network publishers receive content that drives viewership and advertisers make the last three feet of their marketing plan highly actionable. MAAP facilitates the whole process with tools that are easy to access and use.”