/24-7PressRelease/ - Lausanne, Switzerland, August 05, 2008 - BlueFire Digital based in Silicon Valley provides Bluetooth and SMS mobile interactivity solutions for the digital signage industry.

BlueFire Digital’s Bluetooth product, BlueFire MS SE, can be integrated or synchronized with Navori Tycoon software via Tycoon’s Mosaic feature. Such integration or synchronization provides delivery of mobile content via Bluetooth, based on content playing on digital sign to mobile phones. With Tycoon software it is now possible to deliver coupon/voucher, wallpaper, ringtones, videos, PDF files and vcards to mobile phones. BlueFire MS SE keeps track of mobile activity for proof-of-download and reporting purposes.

BlueFire Digitals’ BlueFire SMS platform in conjunction with Navori Tycoon’s Boost Media feature enables mobile phones to act as a remote control device. By doing so, Navori users can allow their customers to view specific video clip or other multimedia content instantly via SMS. And best of all, this can be performed while promotional SMS messages are delivered to the customer. Combining the BlueFire SMS platform with Navori Tycoon software can greatly enhance retail and entertainment related digital signage networks.

The applications are abound with Navori Tycoon software and BlueFire Digital’s Bluetooth and SMS interactivity solutions.

For more information about the technology behind this project, please contact Navori SA.

BlueFire Digital’s website can be reached at: http://www.bluefiredigital.com

V ronique Dutoit

Vice President Sales

Navori SA Switzerland
Phone: 0041 21 641 19 60
Fax: 0041 21 641 19 61
http://www.navori.com

When it comes to digital signage and the next wave of marketing advances, opportunity is not knocking. It is calling on a mobile phone.

Increasingly sophisticated technology is tightening the web that connects large-screen displays with the small screens — sometimes collectively dubbed the “fourth screen” — on mobile devices.

It’s a trend that is energizing content developers such as online marketers, who are drawn to high levels of interactivity and the ability to allow users to generate their own content.

“Mobile-driven digital signage exploits the mobile device’s ease of use and flexibility, eschewing the need to learn the use of new devices,” said H. Jay Patel, president of BlueFire, a provider of mobile communication and entertainment solutions for the digital signage industry.