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Broadsign’s Largest Shareholder In Trouble

In 2007 Rick Engels, former chief financial officer of Petters Group Worldwide, was appointed CEO of BroadSign International Inc….

MINNETONKA, Minn., May 17, 2007 — Broadsign International, a worldwide provider of digital signage software, announced today that Patrick (Rick) J. Engels will join their organization as President and Chief Operating Officer. He comes to Broadsign from Petters Group Worldwide, where he served as their CFO and Media/Marketing portfolio manager.

It’s probably not good for Broadsign that Petters Group, who just happen to be Broadsign’s largest shareholder, is currently under US Federal investigation.

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  • BroadSign integrates AccuWeather into software platform

    STATE COLLEGE, Pa. — BroadSign International Inc., a provider of software-as-a-service (SaaS) solutions for managing digital signage networks, and AccuWeather.com have partnered to offer real-time data feeds to viewers of BroadSign-enabled screens.
    The integration allows any of over 140 digital signage networks running on BroadSign’s platform to display a wide variety of news on their screens. The modules feature AccuWeather.com’s weather forecasts for more than 2.7 million locations worldwide, as well as entertaining AccuWeather.com broadcast personalities, animated Doppler radars, weather icons and unique weather indices. The high-resolution graphics and videos are available in various customizable formats and multiple delivery methods to accommodate all major display types, and are fully licensed for digital signage applications.
    In addition to weather feeds, digital signage operators can now subscribe to AccuWeather.com business, sports and international news, as well as health, science and technology and entertainment modules. All data can be customized by the zip code of every screen location. Optional settings allow for the programming to be interrupted by a severe weather warning or other emergency announcements.

    Neoti Broadcast Network Picks BroadSign SaaS

    BroadSign International, Inc., a worldwide provider of Software as a Service (SaaS) for managing digital-out-of-home networks, and Neoti Broadcast Network have launched deployment of BroadSign Suite across the entire network, with plans to rapidly expand it.

    Neoti Broadcast Network operates digital screens installed in popular restaurants and cafes in major markets in Indiana and Ohio. Large-size LCD screens are programmed to bring community news to customers and advertise local businesses. One-third of ad space is donated to charity organizations with community-focused messages. The network plans to be enabled with instant Amber Alert and other public security announcement functionality via BroadSign’s software.

    The initial trial of 55 screens at 16 locations has attracted a steady demand from local advertisers and delivered sizable increases in sales and sales inquiries about the products advertised. Neoti Broadcast Network is installing more screens in Indiana and is planning to expand to a national scale in 2009, adding new venue types such as doctors’ waiting rooms, arenas, universities, as well as government and corporate offices.

    “Neoti was looking for good software, technical support and an established provider, but president/CEO of Neoti Broadcast Network. “We have found a company that we know will be willing to support us and allow us to grow our network, and bring quality service to our advertisers. We are excited about our future with BroadSign.”

    In addition to growing the advertising business, using the network to help build healthy communities is high on the list of Neoti’s priorities, said Mr. Myers.

    BLUFFTON, Ind. — BroadSign International Inc., a provider of Software as a Service (SaaS) for managing digital-out-of-home networks and Neoti Broadcast Network have launched deployment of BroadSign Suite across the entire network, with plans to rapidly expand it.

    Neoti Broadcast Network operates digital screens installed in popular restaurants and cafes in major markets in Indiana and Ohio. Large LCD screens are programmed to bring community news to customers and advertise local businesses. One-third of ad space is donated to charity organizations with community-focused messages. The network plans to be enabled with instant Amber Alert and other public security announcement functionality via BroadSign’s software.

    The initial trial of 55 screens at 16 locations has attracted a steady demand from local advertisers and delivered sizable increases in sales and sales inquiries about the products advertised. Neoti Broadcast Network is installing more screens in Indiana and is planning to expand to a national scale in 2009, adding new venue types such as doctors’ waiting rooms, arenas, universities, government and corporate offices.

    REDMOND, Wash. & EAGLE, Idaho–(BUSINESS WIRE)–Sept. 19, 2006–PlayNetwork Inc., the leading custom media services provider for businesses worldwide, is now using the BroadSign(TM) Suite to offer full-service video media solutions to retail, hospitality, health clubs, banking institutions and other businesses.
    Retailers and other businesses looking to feature dynamic video content for customers to experience can now turn to PlayNetwork as a single point of contact for video media solutions that include rich asset management, scheduling and location-specific playback. The working relationship between the two companies also opens up more immediate and appealing advertising opportunities for national media buyers looking to reach particular target audiences.

    “BroadSign’s software places PlayNetwork in an unprecedented position of offering tremendous video programming efficiency, coupled with our internal music management and client enterprise management systems,” said James Condon, PlayNetwork’s senior VP, video media services. “On both audio and video fronts, we customize and enhance branded media programs and can provide even more cost-effective solutions for advertisers using a wide spectrum of digital media to reach their target audience segments.”

    The BroadSign(TM) Suite allows network operators to handle both the technical and the media placement aspects of managing digital signage networks. In addition to ensuring robust performance, stability and security, the BroadSign Suite facilitates planning and executing of advertising campaigns, from targeting to monitoring and performance reporting.

    The BroadSign(TM) Suite resolves advertisers’ concerns over accountability of digital signage advertising by generating ad playback reports for each screen at any point in the campaign. These proof-of-play reports can then be used to compare achieved exposures against the planned runs, a metric applied for campaign analysis and invoice reconciliation. The BroadSign Suite also enables scalable growth with minimum operational staff.

    “Expanding further into digital signage is a natural move for PlayNetwork who already has a solid foothold with premier chains for audio and promotional media services,” said Brian Dusho, executive vice president of sales and marketing of BroadSign International. “We are excited to assist PlayNetwork in winning new market share with several new innovative video networks being deployed within the next quarter.”

    About PlayNetwork

    PlayNetwork Inc. is a global media services leader for business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico’s, CompUSA, Diesel, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday’s and The Finish Line. More information is available at www.playnetwork.com.

    About BroadSign

    BroadSign International Inc. is a worldwide provider of software solutions for operating signage networks. The company’s core product, BroadSign(TM) Suite, resolves the challenges facing operators of digital signage networks: the need or ad sales functionality, robust performance and scalability. The desktop component of BroadSign(TM) Suite, BroadSign Administrator is an intuitive interface enabling media specialists to target, sell or purchase network airtime, similar to the way they do it in network and cable TV. BroadSign combines extensive expertise in digital signage software, media, innovative marketing, and information technology. The company’s corporate office is located in Eagle, Idaho, (USA).

    Retail End Cap Digital Signage Display

    TORONTO and MONTREAL–(Marketwire - June 10, 2008) - Artisan Complete has launched the first installation of its groundbreaking nCAPSULE digital merchandising solution, featuring best-of-breed digital signage software from BroadSign and the first retail deployment of facial detection software from CognoVision.

    The nCAPSULE is a remotely programmed digital floor display that offers push-button interactivity using BroadSign™ Suite and automated audience measurement analytics using CognoVision’s Anonymous Impression Metric (AIM) technology.

    “This is a major step for our company and for our clients,” said Stephen Ghigliotty, Account Director at Artisan Live, the digital arm of retail communications provider Artisan Complete. “Artisan has always designed and manufactured great retail displays… By working with BroadSign and CognoVision we are now able to see exactly how they are working to get the attention of shoppers.”

    The first nCAPSULE was launched at the flagship Birks jewelry store in Toronto for the Movado Group and its Concord brand of luxury watches. Its sleek and elegant look is enhanced by high-definition content delivered through BroadSign’s Software as a Service (SaaS) platform.

    “Integrating BroadSign’s campaign execution system with CognoVision’s automated audience measurement tools allows any digital signage network to offer an unprecedented level of service to their advertisers,” said Rick Engels, CEO of BroadSign International. “It also provides a high-tech shortcut to measuring the advertising ROI, eliminating the usual significant time delay and reducing the need for traditional big-budget surveys.”

    “The nCAPSULE is an exemplary embodiment of bringing together industry leaders to create an all encompassing, fully integrated digital media solution for retail,” said Haroon Mirza, Director of Business Development of CognoVision Solutions Inc. “The combination of CognoVision’s AIM audience measurement system with BroadSign’s digital signage suite provides an exceptional platform for advertisers to deliver, measure, and optimize their campaigns.”

    Together, Artisan Complete, BroadSign, and CognoVision are spearheading the movement towards maximizing the effectiveness of digital signage.

    About Artisan Complete

    Artisan Complete is one of North America’s largest providers of retail communication solutions, offering creative and production services for static, digital and interactive POP signage and display. Through the manufacturing capabilities of Artisan Print+, the design and marketing services of Artisan Retail and the digital expertise of Artisan Live, we offer comprehensive in-store marketing solutions for brands, retailers and their agencies. With award-winning digital content services and an expertise in the constantly evolving technology landscape, Artisan provides a single source to marketers looking to extend their message onto new media at retail. Visit us at www.artisancomplete.com.

    About BroadSign International Inc.

    BroadSign International Inc. is a leading worldwide provider of hosted solutions for managing digital signage networks. BroadSign™ Suite is a ‘Software as a Service’ (SaaS) platform that resolves the challenges facing modern digital signage networks: the need for acceptance by the mainstream advertising community, time to market and the need for full campaign execution functionality, accountability and true scalability. The software enables operators to target out-of-home audiences, sell network airtime; reliably play back scheduled content on each screen and account for campaign performance. Essential support and maintenance services are included in the per-player monthly license fee. BroadSign combines extensive expertise in digital signage software, media, advertising, and information technology and is a member of the Out-of-home Video Advertising Bureau (OVAB), OAAA, the Digital Signage Association and POPAI. Digital signage networks in 25 countries use the BroadSign™ Suite. The company’s corporate office is located in Minnetonka, Minn., USA and Operations, Support and Development facilities are in Montreal, Canada For more, visit www.broadsign.com.

    About CognoVision Solutions Inc.

    CognoVision Solutions Inc. is an innovative provider of automated real-time audience measurement solutions. CognoVision’s sophisticated video analytics solutions measure audience viewing information for out-of-home advertising on media displays, including: digital signage, TV displays, posters, kiosks, window displays, product displays, and endcap displays. The company’s solutions have been built from the ground up for the specific purpose of audience measurement, and are not derived from homeland security algorithms. CognoVision’s AIM system has been designed to completely respect people’s privacy. No personally identifiable information is ever collected, and no images are ever recorded.

    TORONTO and MONTREAL–(Marketwire - June 10, 2008) - Artisan Complete has launched the first installation of its groundbreaking nCAPSULE digital merchandising solution, featuring best-of-breed digital signage software from BroadSign and the first retail deployment of facial detection software from CognoVision.

    The nCAPSULE is a remotely programmed digital floor display that offers push-button interactivity using BroadSign Suite and automated audience measurement analytics using CognoVision’s Anonymous Impression Metric (AIM) technology.

    “This is a major step for our company and for our clients,” said Stephen Ghigliotty, Account Director at Artisan Live, the digital arm of retail communications provider Artisan Complete. “Artisan has always designed and manufactured great retail displays… By working with BroadSign and CognoVision we are now able to see exactly how they are working to get the attention of shoppers.”

    The first nCAPSULE was launched at the flagship Birks jewelry store in Toronto for the Movado Group and its Concord brand of luxury watches. Its sleek and elegant look is enhanced by high-definition content delivered through BroadSign’s Software as a Service (SaaS) platform.

    “Integrating BroadSign’s campaign execution system with CognoVision’s automated audience measurement tools allows any digital signage network to offer an unprecedented level of service to their advertisers,” said Rick Engels, CEO of BroadSign International. “It also provides a high-tech shortcut to measuring the advertising ROI, eliminating the usual significant time delay and reducing the need for traditional big-budget surveys.”

    “The nCAPSULE is an exemplary embodiment of bringing together industry leaders to create an all encompassing, fully integrated digital media solution for retail,” said Haroon Mirza, Director of Business Development of CognoVision Solutions Inc. “The combination of CognoVision’s AIM audience measurement system with BroadSign’s digital signage suite provides an exceptional platform for advertisers to deliver, measure, and optimize their campaigns.”

    Together, Artisan Complete, BroadSign, and CognoVision are spearheading the movement towards maximizing the effectiveness of digital signage.

    About Artisan Complete

    Artisan Complete is one of North America’s largest providers of retail communication solutions, offering creative and production services for static, digital and interactive POP signage and display. Through the manufacturing capabilities of Artisan Print+, the design and marketing services of Artisan Retail and the digital expertise of Artisan Live, we offer comprehensive in-store marketing solutions for brands, retailers and their agencies. With award-winning digital content services and an expertise in the constantly evolving technology landscape, Artisan provides a single source to marketers looking to extend their message onto new media at retail. Visit us at www.artisancomplete.com.

    About BroadSign International Inc.

    BroadSign International Inc. is a leading worldwide provider of hosted solutions for managing digital signage networks. BroadSign™ Suite is a ‘Software as a Service’ (SaaS) platform that resolves the challenges facing modern digital signage networks: the need for acceptance by the mainstream advertising community, time to market and the need for full campaign execution functionality, accountability and true scalability. The software enables operators to target out-of-home audiences, sell network airtime; reliably play back scheduled content on each screen and account for campaign performance. Essential support and maintenance services are included in the per-player monthly license fee. BroadSign combines extensive expertise in digital signage software, media, advertising, and information technology and is a member of the Out-of-home Video Advertising Bureau (OVAB), OAAA, the Digital Signage Association and POPAI. Digital signage networks in 25 countries use the BroadSign™ Suite. The company’s corporate office is located in Minnetonka, Minn., USA and Operations, Support and Development facilities are in Montreal, Canada For more, visit www.broadsign.com.

    About CognoVision Solutions Inc.

    CognoVision Solutions Inc. is an innovative provider of automated real-time audience measurement solutions. CognoVision’s sophisticated video analytics solutions measure audience viewing information for out-of-home advertising on media displays, including: digital signage, TV displays, posters, kiosks, window displays, product displays, and endcap displays. The company’s solutions have been built from the ground up for the specific purpose of audience measurement, and are not derived from homeland security algorithms. CognoVision’s AIM system has been designed to completely respect people’s privacy. No personally identifiable information is ever collected, and no images are ever recorded. Visit CognoVision at www.cognovision.com.

    Broadsign Digital Signage at InfoComm 2008

    Broadsign will be showcasing its BroadSign Suite, a soft-ware-as-a-service bundle which was designed specifically for advertisers. BroadSign Suite is designed for full campaign execution functionality, accountability and true scalability for modern digital signage networks of all sizes.


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