Downtown East chose the Scala InfoChannel solution to accommodate their visual communications need, based on the winning features of Scala’s intuitive InfoChannel Designer. Using the Scala InfoChannel suite, Downtown East developed their own customized in-house channel network that was named Happenings Channel, with the initial design templates designed by Click Grafix Pte Ltd. Visually stimulating content that includes event and activities information, ads for entities and promotions as well as videos, is distributed to 12 plasma screens positioned strategically around high traffic areas.

Singapore (PRWEB) October 25, 2006 — Downtown East, a popular tourist destination offering a myriad of entertainment choices, harnessed the power of dynamic digital signage to disseminate vital information to its patrons and customers.

Occupying a vast area of 14.7 hectares, the amenities offered by Downtown East include theme parks (Wild Wild Wet and Escape), resorts (Costa Sands Downtown East and Pasir Ris), F&B outlets (foodcourt Rasa Singapura, fast food restaurants etc), retail shops (Watsons, Giordano etc), gaming centres (Zone X and X Square), children’s play centre (ExplorerKid) as well as MICE facilities (D’Marquee, function rooms).

Implemented in early April 2005, Downtown East chose the Scala InfoChannel (http://www.scala.com) solution to accommodate their visual communications need, based on the winning features of Scala’s intuitive InfoChannel Designer. Using the Scala InfoChannel suite, Downtown East developed their own customized in-house channel network that was named Happenings Channel, with the initial design templates designed by Click Grafix Pte Ltd.

Visually stimulating content that includes event and activities information, ads for entities and promotions as well as videos, is distributed to 12 plasma screens positioned strategically around high traffic areas. Visitors in the Lobby are fed information from two plasma screens while another screen at the Help Station offers useful assistance to the visitors. A screen at the Walkway provides media rich information as does another plasma outside the Jackpot Room. There are six plasma screens to cater to the crowd at

the Al-fresco Dining and one more screen is positioned ideally at the Resort Check-in Lobby to keep visitors informed.

Happenings Channel is operated and managed by Mr. David Cheong, the Manager of Infocomm Development in Downtown East. The channel operates from one central location and is deployed via an infrastructure consisting LAN transmission from the Network Manager to the three Players and subsequently through an AV Splitter to the 12 screens. As the cabling covers an extensive distance between the screens, VOPEX is used to maintain the quality of the final output. Happenings Channel operates 15 hours a day all year round. The content is updated regularly once a month and whenever required.

The deployment of the Happenings Channel network was implemented with the help of Click Grafix, the Scala Certified distributor and system integrator in the South East region.

The powerful and flexible features of the Scala InfoChannel platform have made it a tool-of-choice for Downtown East. Mr. David Cheong compliments in particular the benefits reaped from the features which enable layering, timing and the control of individual elements. Downtown East describes the experience of working with Click Grafix as a very good one and indicates plans to expand the number of Players in the time to come.

This innovative digital signage network has further enriched the vacation experience in Downtown East by providing visitors with the right message, at the right time and at the right locations.

About Click Grafix http://www.clickgrafix.com
Established in 1995, Click Grafix has firmly established itself in the South East Asia and Middle Eastern market and industry as a premiere provider and system integrator for digital video, animation and multimedia hardware, software, solutions and services. The company is the appointed regional distributor for NewTek Inc. and also holds the distributorship for Scala multimedia and visual communication products, as well as Realviz, Anark, e frontier, Bauhaus Software and Qarbon products in Malaysia. Currently, Click Grafix is represented in Singapore, Thailand, Philippines and India.

About Scala, Inc. http://www.scala.com
Scala, Inc. (www.scala.com) is the world’s leading provider of software for digital signage software used in retail, education, entertainment, government and other industries. The company’s cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Burger King, Kiwi, Azizia-Panda Supermarket, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with operations in California, the UK, Norway, The Netherlands, France, China and Japan.

The Kayu Nasi Kandar Restaurant introduced its clients and patrons to a new flavor; a taste of digital signage, following the implementation of their very own visual communications channel - based on Scala InfoChannel - at its Petaling Jaya outlet recently.

(PRWEB) September 13, 2006 — The Kayu Nasi Kandar Restaurant introduced its clients and patrons to a new flavor; a taste of digital signage, following the implementation of their very own visual communications channel at its Petaling Jaya outlet recently.

Kayu becomes the first local popular eatery to hop onto the bandwagon of innovative media advertising harnessing the power of SCALA InfoChannel® for its very own customized in-house InfoChannel network; the Kayu Channel.

The clean and spacious restaurant occupies the space of two shop lots, providing ample room for a comfortable eating ambience, and likewise, plenty of strategic locations for the five plasma screens to display the Kayu Channel. At the entrance, a plasma faces the customers while another plasma is placed in the verandah. Two more plasmas are positioned in two corners of the restaurant while the fifth plasma is placed above the full screen glass panel in one of the two rooms.

The Kayu Channel provides patrons, customers and suppliers with updated information on the restaurant’s menu, latest food promotions, offers and news. In addition to that, the channel also serves as an electronic bulletin board for posting electronic classified ads or messages such as rooms for rent, or cars for sale, at a nominal fee. Customers are entertained by media rich content that is visually stimulating and informative.

Further revenue is generated through the sales of advertising space on the Kayu Channel. Several options of advertising space are made available to interested advertisers who can choose to display their own advertisement in “jpg” or “mpg2” format. Alternatively, the design and development of the advertisement is commissioned to Click Grafix. CR Techmedia Sdn Bhd manages the sales of advertising space on the Kayu Channel.

The content for the Kayu Channel is customized and developed by Click Grafix using Scala InfoChannel Designer 3. The content is then played back on the five plasma screens through one unit of InfoChannel Player placed at the restaurant. Content updates are currently uploaded manually from a notebook as Kayu works on plans to network its multiple outlets via broadband.

The Kayu Channel may just mark the birth of a new technology savvy advertising trend and culture for many local eateries in Malaysia, and the compliments go to Mr. Buruhan, the visionary entrepreneur of Kayu Nasi Kandar.

To date the Kayu Channel runs at Kayu’s restaurants in three locations; Petaling Jaya, Aman Suria and Kota Tinggi.

About Click Grafix Sdn Bhd l www.clickgrafix.com
Established in 1995, Click Grafix has firmly established itself in the South East Asia and Middle Eastern market and industry as a premiere provider and system integrator for digital video, animation and multimedia hardware, software, solutions and services. The company is the appointed regional distributor for NewTek Inc. and also holds the distributorship for Scala multimedia and visual communication products, as well as Realviz, Anark, Curious Labs Inc. Bauhaus Software and Qarbon products in Malaysia. Currently, Click Grafix is represented in Singapore, Thailand, Philippines and India.

About CR Techmedia Sdn Bhd l www.crtechmedia.com
CR Techmedia Sdn Bhd is a company affiliated to its principal, Compurep Pty Ltd based in Sydney Australia and established in 1996 with products branded as CR Technology. CR Techmedia provides products and services in 2 main areas namely solutions in Dynamic Digital Signage and Customised Display Systems. The company offers a comprehensive solution for Dynamic Digital Signage, that includes hardware, network infrastructure design, software, content creation, implementation and project management. The solutions for Display Systems offered by CR Techmedia include CRT, LCD and Plasma screens that are embedded within systems such as gaming machines, information kiosks, automated teller machines (ATM) , and other general display systems. CR Techmedia adds further value to the customized solutions offered via servicing, maintenance and upgrades for the solutions.

About Scala, Inc. l www.scala.com
Scala, Inc. (www.scala.com) is the world’s leading provider of software for digital signage software used in retail, education, entertainment, government and other industries. The company’s cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Burger King, Kiwi, Azizia-Panda Supermarket, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with operations in California, the UK, Norway, The Netherlands, China and Japan.

Visitors who step into the entrance of Aquaria@KLCC are immediately greeted by visually arresting innovative digital signage displayed from a rear LCD projection onto a long glass panel measuring approximately 14 x 4 feet. The signage, powered by Scala InfoChannel, combines a dynamic mix of graphic visuals, text and video that is both informative and educational.

Kuala Lumpur, Malaysia (PRWEB) September 15, 2006 — Visitors who step into the entrance of Aquaria@KLCC are immediately greeted by visually arresting innovative digital signage displayed from a rear LCD projection onto a long glass panel measuring approximately 14 x 4 feet. The signage combines a dynamic mix of graphic visuals, text and video that is both informative and educational.

Aquaria joins the growing list of organizations in Malaysia turning to the innovative technology of digital signage for an effective visual communications solution.

Aquaria@KLCC, a gigantic aquarium with an underwater tunnel opened its doors to the public in August 2005. Developed and operated by Aquawalk Sdn Bhd, the aquarium integrates state-of-the-art technology in edutainment with the best of live aquatic attractions in its Discovery Centre occupying 929 sq. meters of the aquarium’s 5,110 sq. meters of total floor space. With an interesting variety of over 5,000 creatures and the latest in advanced interactive technology, Aquaria is set to stimulate senses and educate by providing a highly interactive experience to visitors.

Aquawalk commissioned the integration of the digital signage solution to Click Grafix and Be Digital, with the creative team from Be Digital developing the content for the signage. To accommodate the different themes within the aquarium, a variation of relevant design templates in different sizes were created to fit in content such as fun facts, educational facts, video, sales and marketing promotions, detail of events and activities as well as informative data, for the respective areas.

Apart from the main entrance, the digital signage is also prominent in three 61-inch plasma screens strategically placed along the perimeter of the Aquaria KLCC wall. Facing a food court and Starbucks Cafe, the plasma screens are strategically placed in a high traffic area. As visitors progress to the Aquatheatre Gallery, it is almost impossible to miss the digital signage projected onto a large screen measuring approximately 12 x 12 feet, 20 feet above the ground.

The current content which loops and repeats every 10-15 minutes is updated on a consistent basis by the IT team from Aquaria, from Scala InfoChannel Designer to six InfoChannel Players via Gigabit LAN network.

About Click Grafix Sdn Bhd

Established in 1995, Click Grafix (http://www.clickgrafix.com) has firmly established itself in the South East Asia and Middle Eastern market and industry as a premiere provider and system integrator for digital video, animation and multimedia hardware, software, solutions and services. The company is the appointed regional distributor for NewTek Inc. and also holds the distributorship for Scala multimedia and visual communication products, as well as Realviz, Anark, Curious Labs Inc. Bauhaus Software and Qarbon products in Malaysia. Currently, Click Grafix is represented in Singapore, Thailand, Philippines and India.

About Be Digital Sdn Bhd

Be Digital (http://www.gotobedigital.com)was incorporated in 2001 to spearhead the digital content development division of its parent company, Click Grafix Sdn Bhd. Founded by Mr. Ahmed Balfaqih, an IT and multimedia evangelist, Be Digital exists as a digital content provider and developer, and a visual communications company dedicated to providing satisfying and quality creative digital services that impact to various industries in the local and regional market.

Since its inception, Be Digital has been awarded MSC-status endorsement and is widely recognized in the industry for its strength and professional specialization in 3D animation, visual effects, broadcast multimedia, dynamic digital signage and the development of digital content particularly for training and visual communications.

About Scala, Inc.

Scala, Inc. (http://www.scala.com) is the world’s leading provider of software for digital signage software used in retail, education, entertainment, government and other industries. The company’s cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Burger King, Kiwi, Azizia-Panda Supermarket, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with operations in California, the UK, Norway, The Netherlands, China and Japan.