LOUISVILLE, Ky. — The Digital Signage Association announced this week that it plans to preview the release of its upcoming best practices report, “Best Practices: Digital Signage Content,” during this week’s Digital Signage Expo event in Philadelphia.

According to a news release, the release, the first of a series of best-practice reports coming from the association, will serve as a complete guide to content best practices for digital-signage deployments.

The full report will be available free to all DSA members on Sept. 30. Non-members may purchase the report for $750. An executive summary is now available as a free download. The preview presentation is set for 4 p.m. ET Sept. 17.

“Developing and delivering information that can dramatically improve the effectiveness of a digital signage deployment is a key goal of the Digital Signage Association,” said David Drain, DSA’s executive director. “I am especially grateful to all contributing members the Content Best Practices Committee, and especially to its chairperson, Keith Kelsen of MediaTile, for directing this effort and presenting a preview of this work at this week’s event.”

Content Best Practices Committee members include Charles Ansley, president and chief executive of Symon Communications; Jimmy Dun, vice president of business development for DYNASIGN; Linda Hofflander, vice president and chief marketing officer for Wireless Ronin; Nancy Radermecher, president and managing director of John Ryan; and Greg Weaver, manager of digital signage networks for Microspace.

“Digital signage is a new medium, and to gain the most from it, a comprehensive content strategy and plan must be created, delivered and managed,” said Kelsen, who also is the CEO of MediaTile. “By collaborating with other industry leaders, we are delivering a wealth of knowledge that will ensure the ongoing success of every network.”

Key elements of the report include general and venue-related digital signage considerations:

* Understanding average wait times, number of visits to location and audience demographics;
* Appreciating content specific considerations for building an interesting and compelling playlist sequence, while also integrating educational information and eye-catching elements;
* Creating a message matrix and scheduling tips that simplify the process of mapping viewer demographics to scheduled playtimes, day-part calendars or special events;
on-screen zoning practices and playlist tips that will help ensure maximum message delivery, without overloading viewers;
* And other subjects such as operator tips and the formulation of a complete content plan.

Linden, NJ, June 19, 2008 –(PR.com)– Minicom Advanced Systems, the world leader in Digital Signage player-to-screen connectivity, is proud to announce that 8 prominent Digital Signage companies have chosen Minicom’s products to showcase their own technology at InfoComm in Las Vegas, Nevada June 18-20, 2008.

“With our products displayed in 8 InfoComm booths, we are proud that the Digital Signage industry puts their trust in our products to showcase their own solutions in mission critical environments such as the Infocomm exhibition. Says Dave Haar, Vice President - Digital Signage Division, We will be offering private sessions of our technology at our suite-across-the-street from the LVCC at the Marriott Residence Inn. Plan a break for yourself and check out the Power management, remote support and DS Vision 3000 in comfort.”

To visit Minicom Advanced Systems at Infocomm, please Schedule an Appointment with Dave Haar. Then go to the show and see their solutions working together with some of their strategic partners at the Convention Center.

DS Vision 3000 will be displayed at Ingram Micro - Booth N7341, Rhombus Services - Booth N7431, and Reflect Systems - Booth N6957

Video Display System will be displayed at BroadSign - Booth N6415 and Dynasign – Booth N7433

Audio Video Extender will be displayed at MagicBox – Booth N6724 and Exhibio – Booth N7126

Rack Manager/Phantom will be utilized at Electrosonic – Booth C924

About Minicom Advanced Systems
Minicom Advanced Systems is a manufacturer of innovative Digital Signage distribution and extension solutions that provide the Last Mile™ of player-to-screen connectivity. Minicom also manufactures KVM switch and computer management solutions that facilitate control of enterprise and corporate IT environments. Minicom is a member of Intel Capital’s portfolio of companies and was named in the Deloitte Technology Fast 500 EMEA for 2006. Founded in 1988, Minicom operates in over 70 countries, with headquarters in Israel and regional offices in North America and Europe.

Minicom Advanced Systems.
Media contact: Palvi Gulati
414 North Wood Ave | Linden, NJ 07036
Tel: +1 (908) 486 2100 ext 26 Palvi.Gulati@minicom.com | www.minicom.com

Dynasign plans on rolling out complete managed service for media network operations on the national scale. The new Dynasign service includes hosted digital signage online service, screen and player deployment, single point support hotline and filed service and maintenance programs, so deployers can concentrate on business and not IT.