HIGH-TECH SIGN DEVELOPER CHOSEN FOR VEGAS PROJECT

A Windsor developer of high-tech digital sign software has been selected to be part of a project outfitting the Las Vegas strip with innovative bus shelters displaying digital advertising messages.

EliquidMEDIA International, developers of firmCHANNEL digital sign software, will provide software and project management for 38 bus shelters along the strip, including 18 this year and another 20 in 2009.

Other participants in the project will be Samsung Electronics, Outdoor Promotions LLC, MRI Inc., the Vertigo Group, Alliance Financing Group and firmCHANNEL Digital Signage.

“We’re proud to be part of this group of innovative companies delivering world-leading technology in a city like Las Vegas,” said Douglas McKay, president of eliquidMEDIA.

The digital messages will be directed not only to bus passengers but also to the 1.5 million pedestrians and 1.8 million vehicles that pass the shelters every month.

“Typically, they would be advertising messages for international, national and local clients, and I’m sure the casinos along the strip will also leverage the exposure to promote their activities, including shows,” said James Messina, business development co-ordinator for eliquidMEDIA.

Messina said the company heard about the project from one of its distributors. “Winning it has been the result of a great deal of hard work,” said Messina. “Project co-ordinators ultimately decided our software was the best, easiest to use and the most innovative of all the companies seeking this contract.”

In order to co-ordinate with rapid vehicle and foot traffic movement, media clips will be limited to 71/2 and 15-second durations.

The shelters will stretch from the Mandalay Bay Resort and Casino on the south end of the strip to the Riviera Hotel and Casino at the north end.

The 70-inch LCD screens will be readable in sunlight and will have full audio and video in high resolution with 16.7 million variations of colour.
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