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Touchscreen Digital Window Signage

Author: Digital Signage Central

9 Aug

Carphone Warehouse is no longer just a mobile phone supplier, it also caters for Apple’s iPhone, the Slingbox and the Blackberry. Wanting to pass this message to its customers, Carphone Warehouse decided to use digital signage at its flagship store in London’s Oxford Street.

Interactive windows

Interactive windows

The signage, designed by Origin Partners, is expected to increase footfall and promote the store’s new offerings. To make it more interactive Origins worked with creative displays company MediaZest, which has installed an interactive window display.

Origin Partners provided the software for the install and MediaZest recommended and installed Vikuiti Rear Projection Film from 3M, to create the large interactive screen. Affixed to the inside of the shop’s window, the Vikuiti Film, combined with interactive touch screen, enables a show reel of advertising material to be projected onto its surface. The digital display system responds when touched to encourage customer interaction.

The display’s interactive capability captures customer details for marketing purposes, as customers can use the display to enter their contact details in return for attractive redemption items such as advice on mobile price plans. This means that Carphone Warehouse can be more targeted with its direct marketing, offering specific goods and services to people who have expressed interest.

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  • Filed under: MediaZest, Touch Screen Digital Signage

    • 3M Digital Signage launches first official partner programme

    Author: Digital Signage Central

    9 Aug

    Digital signage software vendor 3M Digital Signage has launched its first official partner programme since it entered the UK market in April (CRN, 9 May).

    Reseller MediaZest was appointed as 3M’s first UK channel partner in April. Since then the vendor has been working with eight or nine other VARs.

    Simon Birkenhead, sales and marketing manager at 3M, told CRN: “We have worked with VARs on an informal basis and the launch of our Preferred Affiliate Programme (PAP) formalizes these relationships. I’m also keen to sign up new resellers, not in huge volumes though because we want expertise rather than numbers.

    “Many of the organizations that want to incorporate 3M software into a digital signage solution are not able to provide the full service offering that customers require. Therefore, we have developed a three-tier approach for PAP that allows organizations of all capabilities to benefit from a relationship with 3M.”

    3M’s Tier 1 Certified Value-Added Reseller is the highest level of VAR status reserved for organizations that are able to offer complete digital signage solutions. Tier 2 Reseller status is available to audiovisual and IT VARs, and system integrators that want to buy 3M Digital Signage products, but are unable to meet the requirements of Tier 1 status. Tier 3 Business Affiliates are organizations that can provide an element of the digital signage solution unrelated to technology, such as creative, design or media agencies.

    Sean Reel, chief executive of MediaZest, said: “We are a kind of one-stop shop to retailers for digital signage solutions. The introduction of a formal partner programme from 3M is good news because clients want an integrated so lution. Being a partner of 3M means we can prove we have got the support and backup from a large organisation such as 3M, which reassures clients.”

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  • Filed under: 3M Digital Signage, Digital Signage Affiliate Program, MediaZest, Preferred Affiliate Programme (PAP)

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