REDMOND, Wash. & EAGLE, Idaho–(BUSINESS WIRE)–Sept. 19, 2006–PlayNetwork Inc., the leading custom media services provider for businesses worldwide, is now using the BroadSign(TM) Suite to offer full-service video media solutions to retail, hospitality, health clubs, banking institutions and other businesses.
Retailers and other businesses looking to feature dynamic video content for customers to experience can now turn to PlayNetwork as a single point of contact for video media solutions that include rich asset management, scheduling and location-specific playback. The working relationship between the two companies also opens up more immediate and appealing advertising opportunities for national media buyers looking to reach particular target audiences.

“BroadSign’s software places PlayNetwork in an unprecedented position of offering tremendous video programming efficiency, coupled with our internal music management and client enterprise management systems,” said James Condon, PlayNetwork’s senior VP, video media services. “On both audio and video fronts, we customize and enhance branded media programs and can provide even more cost-effective solutions for advertisers using a wide spectrum of digital media to reach their target audience segments.”

The BroadSign(TM) Suite allows network operators to handle both the technical and the media placement aspects of managing digital signage networks. In addition to ensuring robust performance, stability and security, the BroadSign Suite facilitates planning and executing of advertising campaigns, from targeting to monitoring and performance reporting.

The BroadSign(TM) Suite resolves advertisers’ concerns over accountability of digital signage advertising by generating ad playback reports for each screen at any point in the campaign. These proof-of-play reports can then be used to compare achieved exposures against the planned runs, a metric applied for campaign analysis and invoice reconciliation. The BroadSign Suite also enables scalable growth with minimum operational staff.

“Expanding further into digital signage is a natural move for PlayNetwork who already has a solid foothold with premier chains for audio and promotional media services,” said Brian Dusho, executive vice president of sales and marketing of BroadSign International. “We are excited to assist PlayNetwork in winning new market share with several new innovative video networks being deployed within the next quarter.”

About PlayNetwork

PlayNetwork Inc. is a global media services leader for business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico’s, CompUSA, Diesel, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday’s and The Finish Line. More information is available at www.playnetwork.com.

About BroadSign

BroadSign International Inc. is a worldwide provider of software solutions for operating signage networks. The company’s core product, BroadSign(TM) Suite, resolves the challenges facing operators of digital signage networks: the need or ad sales functionality, robust performance and scalability. The desktop component of BroadSign(TM) Suite, BroadSign Administrator is an intuitive interface enabling media specialists to target, sell or purchase network airtime, similar to the way they do it in network and cable TV. BroadSign combines extensive expertise in digital signage software, media, innovative marketing, and information technology. The company’s corporate office is located in Eagle, Idaho, (USA).