NewswireToday - /newswire/ - Palm Coast, FL, United States, 08/07/2008 - Digital Signage Expo East, DSE’s first regional show scheduled at the Philadelphia Convention Center will present the newest, most cutting edge technology in the digital signage, interactive technologies and out-of-home network industry on 9/16-18/08.

In addition to the full day “Content Showcase”, three “Super Sessions”, 16 Conference workshops and a new “Lunch & Learn” Program, attendees at Digital Signage Expo East will have the opportunity to be the first to see:
- Data Display System’s 1080 Player, which optimizes HD video.
- EnQii’s new OnSight Messaging, which enables staff at every network site to post messages, daily promotions, schedule changes and announcements.
- Gener8 Digital Media’s new Genr8 Channels Content Selection System, which offers 10 themed channels on lifestyle, fashion, business, and other content.
- Fairfield Display and Lighting’s Low Voltage Wire-Free Compact Flash Players, for space and energy saving displays.
- Kramer Electronics’ new Cobra Twisted Pair Products, which are high quality transmitters, receivers, matrix switchers and a distributor for sending high res signals over long distances.
- Navori’s new Tycoon 3.04 Version, which has optimized the product and integrated the most requested features.
- Netkey’s new Digital Signage 4.9, which makes deploying and operating a DS network easier and more efficient, including expanded multi-zone content.
- Roku’s new BrightSign HD2000, a fully integrated, high definition digital sign controller that offers plug-n-play networking to streamline content management.
- Scala’s new Ad Manager Product, which provides a complete advertising management solution for the out-of-home industry.
- Trident’s new MicroTouch DST, which makes interacting with surfaces fast and accurate.
- Wireless Ronin’s RoninCast Wayfinding, which provides creative and interactive directional mapping; Interactive Product Selection functionality to showcase products with an internet-like selection tool; RoninCast Meeting Room Presentation, which links software to third-party calendaring software .asp pages or databases; and RoninCast 3D Capability, which includes the added capability of managing 3D files.

Chris Gibbs, Executive Vice President of ExpoNation, LLC the producer of Digital Signage Expo and DSE East said, “DSE East is going to have a lot of ‘wow’ — the amazing developments in technology continue to expand applications possibilities and create new marketing and merchandising opportunities at retail and beyond.”

Digital Signage Expo/East and Interactive Technology Expo/East will be co-located at the Philadelphia Convention Center to run September 16-18, 2008.
To exhibit or attend Digital Signage Expo/East and/or Interactive Technologies Expo/East 2008, contact Chris Gibbs at (770) 649-0300 x17.

Scala unveils new name for its media management software solution.

Exton, PA (PRWEB) July 21, 2008 — Scala, the leading provider of end-to-end connected signage software, today announced that the company’s media management solution, Charting Pro, has been renamed Ad Manager.

The decision to change the name to Ad Manager comes after the acquisition of MISA and Charting Pro to reflect Scala’s leading position in the outdoor advertising industry. The new name leverages on Scala’s objective and commitment to deliver the most advanced media management solution for all out-of-home media advertising, not just digital.

“Ad Manager has a nice ring to it,” explains Robert Koolen, President of Scala. “Charting Pro was a great name, but it was geared more towards traditional signage only. As the traditional outdoor advertising world adds digital signage to their inventory, we chose a name to better reflect the scope of the product, and to appeal to a broader audience.”

The name Ad Manager not only presents a more descriptive, positive image but it also describes the major benefits of a complete advertising management solution for the out-of-home industry. Ad Manager has been designed to simplify your out-of-home advertising campaigns. In a nut shell, you can place your contracts, leases, invoicing, proof of performance, maintenance etc. in one system using one contract. Scala customers around the world will be able to integrate their digital and traditional signage ad campaigns and manage them from one central application.

“It was the right time to change the name,” says Andrea Waldin, Director of Marketing, Scala. “Ad Manager has six separate modules today: Inventory Management which is the core component of Ad Manager, Financial, Maintenance, Multimedia, Advance Mapping and Digital Media. We needed a product name that reflected what we have to offer. We’re already in the process of making major enhancements to our product line and reworking our corporate look to reflect both the digital and traditional signage networks.”

About Scala
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world’s first connected signage company, allowing customers to create, manage and distribute both traditional and digital signage via one software platform. The company’s solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive touch-screens and kiosks, etc. Scala pioneered the digital signage industry and today drives over 70,000 screens worldwide; more screens than all competitors combined. The company’s digital signage platform customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. The company’s advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, and many more. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, The Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at www.scala.com“>www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

Scala, a provider of end-to-end connected signage software, has announced that the company’s media management solution, Charting Pro, has been renamed Ad Manager.

The decision to change the name to Ad Manager comes after the acquisition of MISA and Charting Pro to reflect Scala’s leading position in the outdoor advertising industry. The new name leverages on Scala’s objective and commitment to deliver the most advanced media management solution for all out-of-home media advertising, not just digital.

“Ad Manager has a nice ring to it,” explains Robert Koolen, president of Scala. “Charting Pro was a great name, but it was geared more towards traditional signage only. As the traditional outdoor advertising world adds digital signage to their inventory, we chose a name to better reflect the scope of the product, and to appeal to a broader audience.”

The name Ad Manager not only presents a more descriptive, positive image but it also describes the major benefits of a complete advertising management solution for the out-of-home industry. Ad Manager has been designed to simplify your out-of-home advertising campaigns. In a nut shell, you can place your contracts, leases, invoicing, proof of performance, maintenance etc. in one system using one contract. Scala customers around the world will be able to integrate their digital and traditional signage ad campaigns and manage them from one central application.

“It was the right time to change the name,” says Andrea Waldin, director of marketing, Scala. “Ad Manager has six separate modules today: Inventory Management which is the core component of Ad Manager, Financial, Maintenance, Multimedia, Advance Mapping and Digital Media. We needed a product name that reflected what we have to offer. We’re already in the process of making major enhancements to our product line and reworking our corporate look to reflect both the digital and traditional signage networks.”