Azure Media debuts FIA Touch, a mobile digital signage solution that can be affixed to a retailers streetscape windows to engage onlookers. The FIA Touch has the tactile and fluid experience of an i-Phone and entices the onlooker to use their mobile phone to do more than place a call. Via the FIA Touch a retailer or advertiser can push mobile software, coupons, special offers, video (i.e. product demos, fashion show clips), display interactive forms, send an email or SMS message or engage users to participate in a mobile game and use their phone as the controller and the window display as the screen. Onlookers literally touch the window and/or use their mobile to interact with the FIA Touch.

FIA Touch can create an enhanced and memorable shopping experience; plus, an unpareled return on the advertising investment and greater ways to reach the public. Azure Media is striving to rewrite the shopping and branding experience by giving retailers and customers new and improved ways to connect via mobile solutions.

New York, NY (PRWEB) September 20, 2008 — Azure Media (www.azuremedia.com), the mobile marketing strategy firm debuts FIA Touch, an interactive and mobile digital signage solution during the Mercedes-Benz New York Fashion Week. Azure Media, creators of the mobile marketing platform, FIA provided fashion and beauty insiders with a first glimpse of the arresting technology and marketing solution at a Kick-Off event hosted at Arena with media partner, Totalbeauty.com.

Azure Media’s FIA Touch, digital signage, seen here at a Montreal storefront, where a customer is seen requesting more information from the on-street window display.

With the growing emergence and usage of touch screen technologies in mobile devices, the FIA Touch digital signage promises to extend and captivate shoppers right from the streets. “Touch screens are not just for the i-Phone,” says Azure Media CEO, Brian Lisi, “Consumers are deeply immersed into a interactive experience with the retailer when given the opportunity to use the FIA Touch.” Retailers can offer customers a wide array of content on the FIA Touch including video, mobile games, commerce websites, product walls, catalogs, and data capture forms. One benefit of this advertising solution is that the content can be programmed in intervals or remotely changed on-the-fly. This advanced capability allows a retailer to deliver a truly targeted message. The message can be easily changed to connect to morning commuters, afternoon lunch crowds or evening
shoppers.

“FIA Touch can create an enhanced and memorable shopping experience; plus, an unparalleled return on the advertising investment and greater ways to reach the public. Azure Media is striving to rewrite the shopping and branding experience by giving retailers and customers new and improved ways to connect via mobile solutions.” said Chief Marketing Officer, Tamecca Anthony. The FIA Touch digital signage can revive a window display, beauty counter or tradeshow display while leveraging a brand’s existing content and promotions.

Never before has a signage solution offered such tremendous ROI, where a retailer or advertiser can measure the effectiveness of out-of-home advertising minute-by-minute and serve up rich concepts that are so enticing that consumers are willing to give personal data including their mobile phone number. Azure Media anticipates that the FIA Touch digital signage will generate unprecedented customer acquisition and loyalty.

ABOUT AZURE MEDIA

Founded in 2004, Azure Media is a full service mobile marketing strategy firm, headquartered in New York City. Our primary objective is to leverage mobile technologies into engaging marketing concepts. The cornerstone of our technology platform and philosophy is rooted in FIA (Find, Inform and Alert) using three correlating technologies:

• LBS (Location Based Services)
• 2-D scanning
• SMS alert

The mobile concepts devised by Azure Media can be integrated into existing traditional advertising campaigns or implemented as standalone campaigns that target one customer at a time. Azure Media is also the premiere mobile merchandising developers and creators of FIA Touch, an interactive and mobile digital signage solution. Azure Media is proud member of several trade organizations and development communities including Mobile Marketing Association and an authorized Blackberry Enterprise developer.

ABOUT TOTALBEAUTY.COM

Founded in 2007 and venture capital backed, Total Beauty Media, Inc. operates TotalBeauty.com, which publishes the largest unbiased catalog of beauty products online for women. Launched in December 2007, TotalBeauty.com already features more than 145,000 user-generated product reviews covering more than 33,000 beauty products, including most-known prestige, mass-market, salon and spa products. The site also includes features such as a ‘Beauty Scout’ tool which gives users the option to customize the site and generate personalized product recommendations. ‘TotalBeauty.com TV’ is filled with hours of helpful and entertaining how-to videos that offer easy-to-achieve beauty solutions. Finally, its ‘Community’ resource enables women to share their opinions and connect with other women who have similar beauty issues and questions. TotalBeauty.com and its community of more than 150 beauty bloggers and beauty-related sites collectively generate more than 2.3 million monthly unique visitors currently.

I have the requirement of Touch screen in large quantity hence I request you to kindly send the quotation for product you are manufacturing hence I am sending the specification for it.

The requirements of the HMI without PLC are listed below:-

1.The ambient temperature is 60 °C.

2.The screen should be touch sensitive

3.At least 256 colours

4.A front end software to download the images from windows operating system(PC) to the

touch panel.This software should also enable us to download and change new images in to

the panel.

5.The most important is serial communication port RS232 to interface with our control

board which supports modbus protocol and also a USB port.

6.We should be able to download not only the photo images but also flash images or

dynamic images.

7.In built Real Time Clock.

8.2MB internal memory and may be expandble in future.

9.A flash memory card should be insertable.

9.The depth of the panel should not be more which will be inconvenient to place in our
machine.

Carphone Warehouse is no longer just a mobile phone supplier, it also caters for Apple’s iPhone, the Slingbox and the Blackberry. Wanting to pass this message to its customers, Carphone Warehouse decided to use digital signage at its flagship store in London’s Oxford Street.

Interactive windows

Latin America’s Top Retailer Teams with the Region’s Largest Media Company to Reach Shoppers at the First-Moment-of-Truth

FORT LAUDERDALE, Fla. & MEXICO CITY–(BUSINESS WIRE)–In a partnership that unites two of Latin America’s most dominant companies, Grupo Televisa (“Televisa”) and Wal-Mart de Mexico (“Wal-Mex”) have launched an in-store media network covering 292 Wal-Mex stores across Mexico. Consisting of over 5,000 digital signage displays and touchscreen kiosks, the network is centrally managed using FireCast software and media player hardware from WireSpring Technologies.

Televisa creates original, retail-specific programming for the Wal-Mex network, combining informational segments and advertising spots. For shoppers, the content enhances the store experience and helps them make smart purchasing decisions. For advertisers, the network provides an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. Content is delivered through large-screen LCD displays in key store locations, as well as touchscreen kiosks in the pharmacy and other areas.

For Televisa, already Latin America’s largest media company, the Wal-Mex network provides new out-of-home ad inventory that can be sold to Wal-Mex product suppliers and other advertising clients. By outsourcing the content delivery technology and in-store playback software to WireSpring, Televisa retains focus on its core competencies of content production and advertising sales.

Key facts about the network:

* 292 stores under the Wal-Mart Supercenter and Bodega Aurrera brands.
* 21-28 large-screen LCDs per store (over 5,000 total), plus touchscreen kiosks.
* Content is customized by store type, with multiple channels per store – including a dedicated channel for the pharmacy in Supercenter locations.
* Products used include WireSpring’s FireCast OS, FireCast ClientCenter, and FireCast Media Appliance, as well as IBM’s Anyplace Kiosk.

“After working with Televisa and Wal-Mart for the past two years, it’s great to see the Wal-Mex network go live,” said WireSpring CEO Bill Gerba. “In an industry that’s often more hype than substance, Televisa has taken a bold position in the world of retail media, combining digital signs and interactive kiosks to create a tightly-integrated media environment at the store level.”

The Wal-Mex network rollout began in July 2006 and will be completed by early November, in preparation for the holiday shopping season.

For photos of the network, please visit http://flickr.com/photos/wirespring/

About WireSpring

WireSpring helps retail organizations streamline their sales process and communicate more effectively with customers at the point-of-decision. The company’s FireCast product line is used to power new merchandising initiatives, including instant credit kiosks and in-store TV networks, for retailers worldwide. For more information, please visit http://www.wirespring.com

Touch-screen technology is at the
heart of many common technologies and is one of the key ingredients to hybrid,
interactive digital signage.
Unless
you live in a cave, you’ve probably noticed Apple has launched its much
ballyhooed iPhone this week. AT&T, the phone’s exclusive distributor for the
first six months it’s on the market, has already added thousands of employees
nationwide to handle consumer demand at retail centers. It reports anticipating
sidewalk campers waiting in line overnight for the new phone to go on sale.
Without a
doubt, Apple’s iPhone is shaping up to be the next, must-have for those who
want to be a part of the hottest, latest, hippest trend. What makes the iPhone
so sought-after? The answer is probably a little bit different for each
customer, but many of those responses likely center on its cool, quick, easy
touch-screen interface that will let users dial their way into the next
generation of telephony -among other things.
Touch-screen
technology is growing dramatically, according to market research firm iSuppli.
The researcher forecasts that revenue generated by leading touch-screen
technologies will grow to $4.4 billion by 2012, up from $2.4 billion in 2006.
While the iPhones will play a part in this growth, touch-screen proliferation
should also see a bump from the momentum building for hybrid, interactive
digital signage.
Think of
hybrid systems as part digital signage, part digital kiosk. When in digital
signage mode, they playback video, sound, graphics, text and animation in a
linear fashion. In other words, Segment A is followed by Segment B, etc. What
sets them apart is when a viewer interacts with these screens. Immediately,
they switch to an interactive mode, allowing the viewer to drill down to
sought-after information. More often than not, the interface facilitating that
interaction is a touch screen.
Touch-screen
interactivity tied to digital signage is beginning to attract the attention of
marketers nationwide because it not only draws digital signage viewers into
their advertising messages and lets them communicate on a personal, customized
level, but also because it gives them something other media can’t: quantifiable
response metrics.
Think
about the last time you heard an ad on the radio. There’s a good chance the
announcer said something like, “Be sure to tell ABC Company that Joe Announcer
from WXYZ Radio sent you.” How about your last magazine? Was it filled with
bound and blown-in response cards for special offers? What about newspaper
coupons? They’re the same thing -an effort in part to quantify the reaction of
the public to a commercial offer.
The
wonderful thing about hybrid, interactive digital signage -most often driven by
touch-screen interaction- is it can deliver up-to-the-minute metrics about what
viewers are interested in, and if set-up properly, who those consumers are.
Think
about the value of gathering information from a network of hybrid, interactive
digital signage systems installed at hundreds of fashion locations across the
country. All day long, signs play back the retailer’s linear marketing messages
-building ambience, creating a mood and attracting interest. Periodically,
customers approach the digital sign and touch it to access information about
specific merchandise. The choices viewers make about what to touch can be saved
and/or transmitted in real-time back to corporate headquarters.
Having
that level of information about what’s on the minds of customers is invaluable.
Beyond simply letting the marketing department tweak its digital signage
presentations, information like that can help merchandise buyers identify
what’s hot and what’s not. Comparing it to cash register receipts can take
analysis of marketing messages to a whole new level.
Members
of the public are demonstrating they want to interact with technology to
improve their lives. Why else would anyone consider camping out overnight on a
sidewalk for a phone?
Desire like that among the public in the very
least indicates people like having a tactile experience with technology. Best
of all for marketers, those experiences can be tied directly to greater,
quantifiable interaction with the public. That can mean nothing but good things
for marketers wishing to influence buying decisions with their digital signage
messaging.
About the author
David Little is a digital signage authority with 20 years of
experience helping professionals use technology to more effectively communicate
their unique marketing messages. He is the director of marketing for Keywest
Technology in Lenexa, KS, a software development company
specializing in systems for digital signage creation, scheduling, management
and playback. For further digital signage insight from Keywest Technology
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