The following represents an algorithmic timeline of “digital signage” news. digital signage 1987 1987 – Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world’s largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company’s InfoChannel product line is used for From Mennen Sports [...]
Sunday, July 12, 2009
Self Service, Kiosks and Digital Signage are the latest technology helping companies weather this difficult economic period. Right now companies are looking for ways to keep overheads low, customer service high and maximise revenue opportunities. Self service, kiosk and digital signage technology can do just that, by reducing staffing levels and overheads whilst increasing purchasing [...]
Thursday, December 11, 2008
I taught a POPAI webinar about how to create effective content for digital signage networks (and some readers may have seen the short version that I presented during the Digital Signage Expo or my related article on the importance of keeping your content simple). I learned so much about what makes good content while researching this presentation [...]
Tuesday, December 2, 2008
Industtry analyst Lyle Bunn says 2008 was a decisive year for digital signage. Lyle published an excellent review of the year that starts with: “… After several years of sustained hard effort industry maturity was evident on a broad range of fronts.” If you have not had time to read the abundant news on digital signage [...]
Saturday, November 29, 2008
A few years ago, the first web portal for our industry named itself aka.tv, citing the fact that no single name was universally accepted at the time. Aka.tv’s home page still lists many names the medium went by then: narrowcasting, captive audience networks, electronic display networks, electronic billboards, digital media networks, out-of-home media networks, digital [...]
Monday, October 6, 2008
Amid the gloom-and-doom economic news pouring on us daily from all the front- and home pages, it is reassuring to see that the leaders of digital out-of-home media are staying the course. The OVAB Digital Media Summit will take place in NYC as planned, on October 29, and is widely anticipated to be an unprecedented, watershed [...]
Tuesday, September 30, 2008
The Audience Metrics Guidelines that the Out-of-home Video Advertising Bureau (OVAB) has been working on for the past year are now ratified and will be presented at the OVAB’s Digital Summit on October 29 in New York. The event will bring together major players on Madison Avenue with members of OVAB, which today include some of the [...]
Tuesday, September 23, 2008
“Madison Avenue is bracing for the worst ad slump since 2001 as a drop-off in consumer spending is likely to lead marketers to rein in their budgetsâ€, reports New York Post on September 21. “The anticipated drop in spending in 2009 comes on the heels of a slight decline in 2007 and a more noticeable [...]
Sunday, September 14, 2008
NBC Universal and Google announced a strategic partnership that would give the largest search advertising company access to cable TV ad space inventory, Ad Age reports. The move, if successful, could enable smaller marketers, who have been using Google’s paid search ad engine AdWords and who have not been able to afford TV ads before, to buy air [...]
Thursday, September 11, 2008
In recent years, many business owners have made a leap of faith and ventured into installing a digital signage network in their real estate. Many of them failed, some succeeded, some – succeeded big time. The prospect of boosting one’s business with digital signs is so enticing that digital signage suppliers are being overwhelmed with inquiries from [...]
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Friday, December 11, 2009
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