This past June could go down as one of the crazier ones for the gang here at Rise Vision. We did so much work, that I thought it would be good to share with you what happened in case you missed anything. Going Gold The big news was that we did a full release of [...]Click here to sign up for our free digital signage web service.(seriously, FREE, GRATIS, NADA, and it doesn't expire, really)
If you have a big venue, you need a compelling way to share information. The Campus Concierge gives you an "all-in-one" Presentation to engage your visitors.Click here to sign up for our free digital signage web service.(seriously, FREE, GRATIS, NADA, and it doesn't expire, really)
One of the things we see a lot is the desire to highlight a gadget in the Presentation. We have done this with the Find-It Presentation most recently, and here we introduce The Picturesque Presentation The Picturesque Presentation was built to showcase the Events Gadget. The entire Presentation has five gadgets, The Events Gadget, showing [...]Click here to sign up for our free digital signage web service.(seriously, FREE, GRATIS, NADA, and it doesn't expire, really)
We have released more terrific Presentation Background Templates that you can use for your Presentations. Here are the next ones we have released: Simple This layout has two zones: one large zone for a multimedia Gadget, and a zone for a scrolling text Gadget The layout comes in blue, green, pink, and silver colors. You [...]Click here to sign up for our free digital signage web service.(seriously, FREE, GRATIS, NADA, and it doesn't expire, really)
Sometimes we create a Gadget and it resonates. This is one of those occasions. A few weeks ago we premiered the Find-It Directory Gadget, and had so many people ask about a full Presentation for it that we decided to create one. Introducing, the Find-It Presentation. If you are a large-scale facility, you can [...]Click here to sign up for our free digital signage web service.(seriously, FREE, GRATIS, NADA, and it doesn't expire, really)
It’s important that your digital signage be relevant, in both content and appearance. You want to make sure that the content and how it’s displayed is appropriate for your audience. A screen’s layout can have tremendous impact on how the content is perceived. We are thrilled to bring new Background Presentation Templates to [...]Click here to sign up for our free digital signage web service.(seriously, FREE, GRATIS, NADA, and it doesn't expire, really)
It’s important that your digital signage be relevant, in both content and appearance. You want to make sure that the content and how it’s displayed is appropriate for your audience. A screen’s layout can have tremendous impact on how the content is perceived. We are thrilled to bring new Background Presentation Templates to [...]Click here to sign up for our free digital signage web service.(seriously, FREE, GRATIS, NADA, and it doesn't expire, really)
We are about to secure a developer and designer to build out sample content for the Rise Vision Platform. This content will serve as both demonstration Presentations for newly installed displays, template Presentations for new users to build upon and, most importantly, all of the source code for the Presentations and their Gadgets will be [...]
Earlier this week, fellow blogger Dave Haynes reported on an interesting study by Dynamic Logic. In the study, the company found that off-the-shelf TV commercials may sometimes work just as well as made-for-the-web videos on sites like YouTube, which o...
Most of the time the best thing to do with your content for digital signage is to broadcast it without audio. People can’t hear it very well and for shop employees it really is annoying. They will switch the audio off going mad hearing the same melody every 5 minutes. But sometimes we do recommend [...]
Here is a video of the Digital Signage Expo in Las Vegas 2009. Digital Signs are everywhere! Companies that produce digital sign content & hardware were on display in Las Vegas. These digital sign expos are becoming more and more extravagant each year. Such a trip to see the industry progress since we started watching [...]
Many people use shockwave flash for digital signage displays, which produces an SWF file. This is an adobe technology. Some say the EULA may prevent the flash player’s legal use in digital signage. I have a question for everyone. Please let me know what you think about the following statement: I read this today: Flash [...]
Last week we looked at a list of digital signage services to find out which tasks companies tend to outsource, versus handle internally. Today, I'll break down that survey data based on network size, looking at how those with small network experience, large network experience, mixed experience and no experience responded to the questions. This data could be valuable for service providers who are trying to decide which companies to market to. Likewise, it could be useful to network owners and operators as a way of comparing their decisions to similar (but potentially competing) companies. We've got a lot of graphs and charts in today's article, so once again if they're not showing up correctly for you (e.g. in your email inbox or your RSS reader), surf on over to http://www.wirespring.com/blog to get a better look.
So, how do big and small digital signage networks handle their service needs?
If you missed last week's article on digital signage services, you might want to give it a quick read-through, since it presents some top-line findings that we'll be exploring in more depth today. Let me point out one quick thing before diving into the results: there are some slight numerical differences in the results between this week and last, due to rounding errors in Excel and a peculiarity with how the spreadsheet treats blank values in certain formulas. For the most part, these errors are small (less than 3% or so), and in any event they don't change the high-level findings or analysis presented in last week's article. With that out of the way, let's take a look at the charts for each type of digital signage service:
Digging into the numbers
As you can see, there really isn't much variance in the responses from each of the experience groups, which I found quite surprising. After all, a 10,000 screen, 500-venue advertising network is quite different from, say, a 2-screen employee breakroom application. I was really expecting to see more distinction between those with only-large and only-small network experience, but those variances simply didn't show up. Understandably, the group who admitted to having no experience working with digital signage did tend to have different answers than the folks who have done projects before. Whether this indicates a lack of understanding of the marketplace or just a different set of expectations based on some domain-specific knowledge is hard to say. Most of the time, though, even the no-experience people were within a few percentage points of those with some experience under their belts.
However, there were a few areas where the groups displayed more diversity in their responses:
Nearly 80% of those working with large digital signage networks handle their content management in-house, versus 74% of small networks and 70% of those who have done both.
Those respondents who had only worked on large network projects were slightly more likely to outsource their project planning (11%), versus just 3.5% of those who had only worked on small network projects.
Likewise, those handling large and mixed projects were more likely to outsource logistics management (35%), versus only 21% of those working exclusively on small network projects.
While those with both large and small network experience generally tended to answer more similarly to those with large network experience only, one exception is in the network/operations area. Those with mixed experience were markedly more likely to take care of that service in-house (76%), versus just 63% of those exclusively working on large projects, and 64% of those exclusively working on small projects.
Not surprisingly, small network managers were significantly more likely to handle installation services themselves (though it was still only 30% of them). Only 20% of large network managers handled such tasks in-house. Those with mixed experience were split between these two at about 24%.
Things to cover in future surveys
While I got a lot of positive feedback about this survey and its content in general, there were a few common themes in the suggestions that I received. For example, many people asked for a greater focus on content-related costs, including typical production costs, rework costs, and the like. Another popular area of focus was on hardware, with numerous folks asking for a study of pricing for components like directional audio systems, cellular modems and plans, and measurement peripherals. Still another group wanted a look at more business-y items like equipment financing and leasing, costs associated with customer attrition, and related site fees. And then there was one guy who said "Monkeys. Lots of monkeys. And pie."
I'm not quite sure how I can help that last respondent (except perhaps to recommend that he check the dosage of his medication), but for the rest of you folks with requests, I'll certainly begin planning some future surveys to cover these important matters. There's clearly still a lot of confusion and complexity in our market, thanks to both the variety of skills that must be brought to the table, and the wide range of corporate disciplines that have attempted to take on digital signage projects. My goal for future surveys is to continue bringing the relevant data into the open, which should help increase confidence among potential customers and increase the size of the pie for everyone.
Well, I'm finished studying this data for a while, but it certainly has been an educational set of articles (for me, at least). As many of you have been asking, yes, an update to our annual digital signage cost estimate is coming up soon -- either later in October or early in November. To compile the annual budget numbers, I definitely plan to use the data from this pricing survey in conjunction with my usual method of gathering industry-wide pricing (which largely consists of emailing and calling a lot of people). But thanks again to everyone who filled out the survey and left comments during the past few articles. I've learned quite a bit from the experience, and hopefully you have, too.
Did you enjoy the way we published the survey results? Would you like to see them presented in the form of a downloadable report, a slide presentation, a video, or a podcast? Leave a comment and let us know. Click here to leave a comment What's WireSpring's Blog All About? WireSpring provides hardware, software and services for digital signage and kiosk projects. But our blog is a labor of love. Our posts cover everything from case studies to creative briefs, and are authored by some of the industry's most well-respected leaders.
Screenfeed is a digital signage content aggregator and provider. You can choose from a number of channels with various subjects of interest, and you can subscribe to the service for a lower cost than if you were to do your own in-house digital signage content creation. Here is how it works… First, you browse our [...]
We’ve been pondering this question recently, and realized that the answer is probably multi-pronged, and that there is no one-size-fits-all solution. Getting data to your digital signage screens is a critical piece of the system, and we believe it must be done in ways that depend on the type of content. Here is a quick [...]
Like many other digital signage software providers we see the growing trend for users to create dynamic content for their displays using these powerful off the shelf tools. By leveraging these 3rd party applications resellers and end users alike can easily create dynamic content without purchasing or learning proprietary applications.
I taught a POPAI webinar about how to create effective content for digital signage networks (and some readers may have seen the short version that I presented during the Digital Signage Expo or my related article on the importance of keeping your content simple). I learned so much about what makes good content while researching this presentation [...]
All major companies involved in content production, edition and delivery attend the fair (with the exception of Apple; they have some meetings around the city and a strong presence through the i-Phone which is everywhere). Key-subjects include high definition, new media, 3D, tapeless production workflows, digital asset management and digital signage (i.e. digital public points [...]
GREAT post by Mr. Gerba, CEO of WireSpring. http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Customizing_digital_signage_content_for_key_audience_segments-580.html A few days ago, I gave my spiel about making great digital signage content to a customer that has been unsuccessfully trying to grow their retail signage network. They had a good footprint, well-placed screens, and the support of an enthusiastic retailer/partner. But for all that, [...]
STATE COLLEGE, Pa. — BroadSign International Inc., a provider of software-as-a-service (SaaS) solutions for managing digital signage networks, and AccuWeather.com have partnered to offer real-time data feeds to viewers of BroadSign-enabled screens. The integration allows any of over 140 digital signage networks running on BroadSign’s platform to display a wide variety of news on their [...]
Friday, July 1, 2011
0 Comments