Experts say the digital signage market is poised for explosive growth, providing great sales opportunities

The popularity of digital signage is apparent in just about every facet of our lives. Digital signs are commonly installed in transportation hubs, arenas, schools, stadiums, convention centers, banks, airports, corporate facilities, and retail businesses. They can deliver relevant, meaningful content in the right place at the right time to invoke a desired response from the viewer. A networked digital sign can provide customized messages based on a number of factors such as time of day and/or location. The communication value of digital signage is apparent. However, is this an opportunity for VARs to add more sales?

“Absolutely,” says Mike Strand, president and CEO of StrandVision Digital Signage, a company that provides Internet-based digital signage services. “Companies outside of the traditional retail space that are interested in digital signage rely heavily on the VAR for the entire process and are willing to pay close to manufacturers’ list prices