TORONTO — Artisan Live introduced its Mobile Affiliate Advertising Program (MAAP), which it is calling the first affiliate marketing program for digital signage.

“MAAP serves as a marketplace for digital signage network owners and advertisers to fill signage and mobile phones with relevant, high impact content that moves the consumer,” said marketing manager Kris Matheson.

With MAAP, advertisers make content available to leading retail, out-of-home and place-based digital signage network publishers. Campaigns are measured by consumer interaction via mobile phone text messages. Network publishers receive a commission for the interaction.

“The affiliate approach is a model that’s been very successful for the likes of Google and Ask.com,” said Artisan Live’s Raji Kalra. “Everybody wins. Network publishers receive content that drives viewership and advertisers make the last three feet of their marketing plan highly actionable. MAAP facilitates the whole process with tools that are easy to access and use.”