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3 Aug
Dynamax Technologies, providing digital signage solutions, announced its partnership with The Knowledge Zone Ltd. (TKZ) and Solutions, Inc. for designing and implementing an HD digital signage network called iZone for displaying yachting-oriented content in the yachting town of Cowes, Isle of Wight.
TKZ is a major publisher and distributor of sailing, yachting and boating content in Cowes, Isle of Wight, U.K. and Solutions, Inc. is an Apple (News - Alert) premium reseller and wireless network innovator. TKZ specializes in the development, production, and distribution of multimedia content aimed at yachting, boating, and leisure sailing enthusiasts.
The iZone system consists of 12 screens erected throughout Cowes which are securely networked by state-of-the-art wireless technology. It will be powered by Dynamax Technologies’ POV digital signage content management, preparation and delivery application.
Solutions Inc. was involved in the supervision of the network’s design and technical requirements and it installed the wireless nodes and screens. The three companies collaborated to ensure the interoperability of all of the components and for performing multiple operation tests, so as to bring the network online.
Cowes is a well-known yachting destination and the availability of the new iZone network will enable yachting enthusiasts to permanently experience HD content related to each day’s competition, along with other related footage and information on the system throughout the year.
“This distinctive, specialized digital out-of-home media network deployment truly showcases POV’s world-class flexibility, scalability, and functionality, as well as its penchant for efficiently managing complex architectures across multiple technology platforms,” said Ian McKenzie, chief executive officer at Dynamax Technologies Ltd.
“Moreover, this installation also demonstrates POV’s ease of use, seamless integration, and utility in a wide range of diverse indoor and outdoor environments, industries, and market segments.”
Steve Sleight, managing editor of TKZ, explained that the introduction of iZone is the next logical step for The Knowledge Zone in expanding the reach and distribution of sailing and boating content to a much broader and more engaged target audience.
Digital out-of-home media networks, such as iZone, are important components of TKZ’s content creation and distribution strategy. It offers opportunities to deliver rich, compelling, and useful information, besides powerful advertising from marketing partners.
The iZone network of 12 HD screens will be placed at the town’s main marina and popular pubs. These digital signage installations will offer editorial content and advertising. HD sailing footage produced by TZK, sailing conditions with tide information in the waters, weather forecasts and scrolling news headlines will be broadcast on the HD screens.
Dynamax Technologies offers digital signage software applications and designs out-of-home communications networks for media content owners and distributors, retailers, government agencies, universities, and Fortune Global 500 corporations. The company’s POV delivers customized and highly-targeted news, advertising, and informational content in real time to thousands of networked screens from a single location.
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