LOUISVILLE, Ky., Aug 07, 2008 /PRNewswire via COMTEX/ — It seems as though a new type of technology hits the airwaves almost daily. And consumers between the ages of 18 and 24 — a group referred to as the “Demo” in advertising — are usually the first to snatch up the innovations.
So when trying to promote a relatively new technology like digital signage, why not go straight to the horse’s mouth and offer it where the most highly concentrated numbers of Demo members are — college campuses? That’s what DigitalSignageToday.com says in a new guide, “Education and Digital Signage” sponsored by digital-signage-solution provider Dynasign.
“The Demo is the most accepting group of new technology, proven by their almost instant adoption of new cell phone technology and social networking on the Internet,” says James Bickers, editor of Digital Signage Today and the guide’s author. “It makes sense that digital signage resonates with this age group.”
Some higher-education institutions, such as McMaster University in Ontario, are already buying into Bickers’ theory and deploying digital-signage networks as an effective means of widespread campus communication. The potential payoff of this type of deployment is significant, according to Bickers.
“Screens won’t appear everywhere, but they are changing the mode of communication at educational institutions,” he says. “They are making life easier for both faculty and students, saving them time and money.”
So put away those flyers and thumbtacks, students, and keep an eye out for a sleek, flat-panel digital screen where that bulletin board used to be.
For more information or to download the guide, visit http://www.digitalsignagetoday.com/specialpub.php?i=123
Contact: Caroline Cooper - (502) 241-7545; carolinec@networldalliance.com
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About Digital Signage Today
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SOURCE DigitalSigageToday.com