More than 65 Mercedes-Benz showrooms in Belgium have installed a centrally-controlled screen network to strengthen their branding and standardise customer communications.

Mercedes commercials and documentaries, including content from the car manufacturer’s Internet TV channel , will be shown on the NEC displays in each dealership.

Local digital-signage specialist iDklic, which handled the network rollout, is producing some original content and adapting other material for the medium, but scheduling will be managed by Mercedes-Benz Belgium.

iDklic, which specialises in the pharmaceutical and luxury markets, is also supervising network operations.

The network is powered by Tycoon software from Swiss firm Navori, which has been signed up for a three-year contract, and more screens are likely to be installed in the future. screens.tv