NEC Corp, the Japanese electronics giant, has launched an integrated interactive ‘intelligent’ digital signage system that determines the gender and age of a consumer to target adverts and promotions to them.

Consumers standing in front of the display will have their key attributes determined through a camera image using face recognition technology, and will then be shown relevant gender and age related adverts.

Using a mobile phone, consumers will then be able to interact with a reader panel on the screen to download electronic coupons for redemption in local stores. If users purchase products at stores using the coupons, they get the chance to win a prize.