Digital Signage Central

From DailyDOOH:

Thomas Dockter, Dockter Marketing has told us about the “Digital Signage Best Practice Awards 2008″ which will be presented at Viscom Framfurt 2008 which we wrote about earlier.

We are told that “The organiser of Viscom, Reed Exhibitions Deutschland GmbH, would like to particularly improve the acceptance of this rather young medium with the Digital Signage Best Practice Awards and also hopes to motivate more companies to extend their portfolio to Digital Signage products”

There are three categories in which manufacturers, service companies, agencies and integrators can enter their products and these are: -

1. Retail Signage – Digital signage applications in the retail sector
2. Information Signage – Digital information on public displays
3. Guidance – Digital guiding systems in the public domain

In assessing the products we are told that the jury will evaluate the relationship between content and technology while taking the design, setting and communication target fulfilment into consideration.

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