Digital Signage Central

Welcome to the Arbitron Bar Media Report. Over the past several years, Arbitron has examined a number of advertising and marketing opportunities available in bars and lounges across America. Some of these bar-based media vehicles include digital signage, digital jukeboxes and networks supplying programming and content for in-bar television viewing.

In-bar advertising has traditionally conjured up images of neon-lit signs promoting beverages for sale. The new bar landscape features a wide range of nonendemic brand messages designed to take advantage of the young, upwardly mobile crowds these establishments attract.

Arbitron wanted to quantify the size and media characteristics of bar visitors. The goal is to help brands determine if the audience delivered by bars fulfills their campaign objectives and to assess how bar-based advertising fits into their current media plans.