Digital Signage Central

The title of this post says it all: digital signage (and other out-of-home media) networks must guarantee viewer privacy, unequivocally and without exception. This needs to happen automatically, without requiring consumers to opt-out of anything. The fact that the matter is even up for debate right now is astonishing to me. Granted, I’m a bit of a personal privacy zealot. But it’s still hard to imagine that there are legions of consumers who are perfectly at home with the idea of constant surveillance by practically anybody that has the wherewithal to install a camera or two. However, a lot of people have been talking about the “expectation of privacy” lately, which fits nicely into our ongoing discussion about the merits and dangers of in-store media measurement.

Read more here: http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Digital_signage_networks_must_guarantee_viewer_privacy-569.html