Digital Signage Central

So, did you see the new Proof of Performance reports that were released the other day? According to the American Association of Advertising Agencies website:

“The AAAA Out-of-Home Media Committee, chaired by Steve Mueller of Outdoor Services, recently met with Outdoor Advertising Association of America (OAAA) representatives to discuss updating proof of performance reports, particularly for the new digital billboards.

The Committee and OAAA agreed these reports provide a spot or “play” list similar to what is common in radio and television reporting. They are generated by the out-of-home vendor’s computers that operate the digital networks and provide exact campaign details.”

To view a .pdf copy of the new digital proof of performance template Click Here.

What do you think? Should this become the de facto standard in reporting proof of play for the digital signage industry?