Digital Signage Central

RFID tags have multiple purposes in a digital signage deployment.

RFID stands for Radio Frequency Identification. This is a technology which uses an automatic method of storing and remotely retrieving information between devices such as RFID tags.

Now, the Samar SSM-K1 RFID Smartstand module consists of a RFID antenna, RFID tags, RFID reader, a media unit, and an operating software. This unit can turn your static Point-of-purchase stand into a truly interactive marketing station. When a potential shopper picks up the merchandise, the RFID smart stand will automatically play the matching advertising clip on it’s LCD display. You can be sure that your advertising message is being delivered to the customer at the right place at the right time.

RFID technology in digital signage is starting to grow and it is a technology to watch out for in the near future.