From http://infosignz.wordpress.com/2008/08/04/digital-signage-software-myths-demystified/

Myth 1 – digital signage software is complex

Fact: InfoSignz digital signage software platform is ‘Simple’. With an easy to drag and drop interface and intuitive product component makes it very simple to create, schedule and manage a digital signage network. Irrespective of the number of screens you deploy in your network, InfoSignz still remains simple to operate. The entire intelligence works at the back to ensure a smooth and efficient signage network

Myth 2 – digital signage software accessed on the web are not secure

Fact: InfoSignz is secure, stable and scalable. We have taken enough measures to ensure that the 3 things are met. We use 128 bit encryption on all transaction pages.

InfoSignz powers digital signage networks, small and big, across the globe and we take enough measures, on an ongoing basis, to ensure that our client networks run smoothly and securely.

Myth 3 – Digital signage software are very expensive and involves huge investment

Fact: InfoSignz offers its digital signage platform on Software-as-a-Service (SaaS) model. This means that there is no upfront licensing cost, no server software or hardware cost, and no setup cost. What you pay is purely based on pay per use model. Your initial investment is very low and so is your recurring cost. This means that you can use your surplus cash for your other business needs.

Your investment on software is very minimal, but you still receive the best product with latest updated features in a secure and scalable environment.

Myth 4 – Digital signage applications need static IP address to control end players / locations

Fact: InfoSignz offers a unique platform which can control your network screens on dynamic IP address. This would mean that you still get the features of controlling content and point cast flexibilities but you do not need to invest for obtaining static IP’s from your network provider. InfoSignz thus helps to lower your running network cost.

InfoSignz capability with dynamic IP configuration helps even when you have different ISPs / network providers at different locations. Even when you want to migrate to a better ISP, simply migrate without worrying about the mapping of your digital signage screens.

Myth 5 – Digital signage software can only run on specific proprietary players / hardware.

Fact: We at InfoSignz realized this dependency offered by many signage companies and so we have built our solution to run on any make of hardware, specifications. What you need on the hardware PC or thin client is an operating system, flash 9, Java Run time environment and a web browser.

You can use low end or high end or a mix of these two builds for your signage players. For example if you need to display only text and images and some news / text tickers then a very basic low end machine will also meet your requirement. But if you want to display high quality video, Live TV and other heavy content where quality of content is more important then you can invest in a better PC / thin client players.

InfoSignz doesn’t need any proprietary hardware to run its platform. InfoSignz works and supports both Windows and Linux operating system. This further gives greater flexibilities to our clients.

Myth 6 – All digital signage software’s need expensive routers, signal boosters and transmitters

Fact: InfoSignz dynamic signage platform needs only a PC, display screen, cabling and an internet connection. No other hardware attachment needed at the end screen location.

Myth 7 – You need a constant network connection to run your digital signage screens

Fact: InfoSignz narrowcasting and digital signage software can deliver content, manage and control signage network on all types of connectivity – limited or interrupted or dedicated connectivity. We have tested and optimized the platform to run on broadband, LAN, WAN, Wi-Fi, dial up and data card connectivity. Our unique offline viewer remotely manages the content, playlist and schedule and live updates.

So whatever is your connectivity your signage screens, powered by InfoSignz PRO, will always display updated or scheduled or default content but will never go blank (blue screen).

Myth 8 – Software’s are upgraded once in a year

Fact: InfoSignz offers instant upgrade of software application. InfoSignz product teams are working continuously to launch new features and components or improving existing features based on customer feedback. As a when we release newer components or improve existing components and features they are delivered to all our existing and new customers, online. So you always use the latest and advanced version of InfoSignz digital signage platform.