Digital Signage Central

Dynamax has started working with EPOS supplier K3 to integrate digital signage and till systems in retail outlets.

Dynamax’s PointOfViewNG software can now be linked to K3 Dynamics software to create an in-store promotion system that triggers adverts or trailers when an item goes through the till, reacts to pricig changes, avoids advertising out of stock products, and automatically promotes slow moving lines.

‘EPOS and digital signage integration is something which the industry has been talking about, but as yet no one has done much to make it happen’, said Dynamax head of sales and marketing Chris Frampton.

‘Retailers’ EPOS systems are often their best source of customer intelligence, and the chance to plug this directly into their in-store marketing activities can only increase its effectiveness and their sales.’