Digital Signage Central

ROANOKE, Va., Aug 04, 2008 /PRNewswire via COMTEX/ — Digital signage innovator LevelVision and leading media marketing firm Met|Hodder today unveiled a forward thinking, online how-to guide for digital content planning and creation by retailers and advertisers seeking to reach the popular “Millennial” crowd (born between 1978 and 2000). This best practices site can be found at http://content.levelvision.com/ .

LevelVision reaches the key Millennial demographic through its successful College Bookstore Network, which offers digital content over LevelVision’s patented floor-based IntelliMat(R) device. To date, the College Bookstore Network is deployed and providing advertising in more than 280 college bookstores.

“LevelVision and Met|Hodder are a natural match for creating a site on how to best reach Millenials, a very tech-savvy demographic that has an appreciation for the unexpected,” said LevelVision Senior Vice President for Business Development Scott Templeton. “Participants in our College Bookstore Network can use this first-of-its-kind primer to create their own content. In addition, it provides insights to advertisers, media planners and others into the best practices that will connect with consumers from a $10.5 billion retail market through this powerful platform.”

The College Bookstore Network offers a wide range of opportunities for advertisers and content providers to deliver messages in an unconventional and very effective manner-from the ground up. The highly portable IntelliMat devices can be placed where customers make their buying decisions and relocated to meet changing promotional or business objectives.

The IntelliMat device is more engaging because people are psychologically programmed to look down and there is a “proxemic effect” when people are drawn to the device and engaged within their personal space, which increases their affinity for the message.

Visitors to the best practices site learn first hand to plan and maximize use of the College Bookstore Network’s content loops, learn guidelines and restrictions and see a sample school calendar with recommendations for content planning. Content creators learn how to produce precise content using pre-formatted templates, tips for design and composition, including how to take advantage of IntelliMat’s unique four-quadrant screen layout.

Content providers are already taking advantage of the College Bookstore Network’s distinctive platform display, and are reaching Millenials with informative programming such as “Top Five Ways to Go Green,” “Cooking for College,” news, weather forecasts and sports – all delivered in a variable five-minute loop. Ten and 15-second ads featuring major brands run throughout. An independent study found an impressive 77 percent of consumers noticed the IntelliMat in stores.

“For digital out-of-home networks to be genuinely successful, they have to be more than a combination of technology and content,” explains Kent Hodder, CEO and executive creative director at Met|Hodder. “The underlying systems for creating, evaluating and managing content are just as important. This best practices web site is just one of the tools we’ve created to help our clients handle network content as a dynamic yet well-controlled process.”

With offices in Roanoke and San Francisco, LevelVision is a media solutions company that brings advertising and information to previously unreachable, highly desired public and retail commercial locations. Its extensive patent portfolio provides it with an exclusive worldwide opportunity market for dynamic displays that deliver digital advertising and informational messages that are highly engaging to consumers in out-of-home locations. The Company’s out-of-home media solutions are scalable, network-capable, and easy-to-use right out of the box. For retailers, LevelVision(TM) provides a new source of recurring revenue from in-store advertising and increased sales. For brands and advertising agencies, LevelVision(TM) effectively engages people closer to the point of decision, creating a new marketing dimension (“proxemic marketing”) that is micro-targeted. LevelVision capital has been provided by affiliates of Third Security, LLC, of Radford, Va., and SPI Investments, LLC, of Roanoke, Va., and Carilion Biomedical Institute. For more information, please visit the company’s website at www.levelvision.com.

Met|Hodder leverages powerful content through engaging media to produce meaningful results for clients. Whether working with network or cable television networks or digital out-of-home networks to concept and create strategic and entertaining promotional content that drives audience engagement, marketing and business objectives. For more information, visit www.methodder.tv.

SOURCE LevelVision