Digital Signage Central

John Moore, sales and marketing director at Alpha Micro, said the new distributor agreement covers embedded and 3G M2M modules from Sierra Wireless.

“At the moment, our main areas are GSM or 2G and GPRS or 2.5G, so this allows us to move higher data speeds into different markets,” he said.

Moore said digital signage holds big potential for M2M communications. Users could update billboards and similar remotely over the air, for instance.

The faster speed of 3G modules means that communications happens faster and video can be supported as well. And as it is an emerging technology, few competitors exist in the UK currently, Moore said.

“Service providers have paid a lot of money for 3G plans and it is in their interest to get more people on to that network,” he said.

As 3G pricing comes down over the next two or three years, more uptake will be seen. Alpha Micro is getting in early with a view to gradual sales growth as 3G adoption increases, Moore said.