Digital Signage Central

 New Milford CT USA and High Wycombe, UK, 7 April 2009 – Magenta Research, a pioneer in AV and control signal distribution and switching, today announced the appointment of Rob Muddiman to European Sales & Marketing Manager as part of a major international market expansion strategy. Based in the UK, Rob will report to Kamran Ahmed, Director of International Sales & Senior Technology Advisor, and will be responsible for driving sales through further development of the European channel structure.

 “Maintaining close relations and good communication processes with our local distributors is a priority in order to build our presence and encourage business growth in the pro-AV and digital signage markets,” commented Rob Muddiman. “Our technology innovation and exciting product roadmap places us in a powerful position to extend our reach and deliver the best distance, resolution and quality in a diverse range of vertical applications.”

 Rob joins Magenta Research after over 10 years at Sony covering display, data storage, printer and retail/AV products. His 17 years total professional experience encompasses OEM, B2B and B2C channels, including two years at Mitsubishi, as well as six years design experience. He is also a qualified Electronic Engineer.

 About Magenta Research

Magenta Research is the industry-recognised leader in the adaptive distribution and switching of video/audio/control signals over CatX cable, DVI over fibre and/or Cat6 and more recently, HDMI over Cat6. Over ten years, Magenta has developed the highest-performance, broadest and most flexible video-over-CatX product line, the MultiView™ Series. The company utilises proprietary technologies to enable WUXGA/1080p video distribution at 2,000 feet (610m). MultiView Series transmitters, receivers, switchers and distributive systems have been installed in a large variety of A/V applications, especially dynamic signage for retail, airport, fast food, museum, casino, theatre, courtroom and corporate applications. In 2006, Magenta introduced the Mondo Matrix, the first multimedia Cat5 matrix switcher that can be scaled incrementally from 16×16 to 256×512. The Mondo has quickly become the new standard for larger-scale video plus audio and/or serial matrix switching. In 2006, Magenta launched the Infinea DVI Series and an industry-first – unlimited DVI extension over optical fiber and/or Cat6 using digital signal repeaters at 10km of fibre or 600 ft. (183m) of Cat6. Based in Connecticut, USA, Magenta utilises a network of international distributors, manufacturers’ representatives and resellers to market its enabling technology worldwide.

For more information, please email EuropeanSales@magenta-research.com or visit magenta-research.com.

Press contacts:

Rob Muddiman                              Beky Hughes

Magenta Research                          Neesham Public Relations

Tel: +44 (0) 7708 850582                  Tel: +44 (0) 1296 628180

Email: rmuddiman@magenta-research.com     Email: bekyh@neesham.co.uk

Photo caption:

Rob Muddiman will drive growth through European channel developments

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Kerry Marsh

Neesham Public Relations

Tel: +44 1296 628180

Fax: +44 1296 696530

email: kerrym@neesham.co.uk

web: www.neesham.co.uk