Digital Signage Central

At NRF, STRATACACHE announced a new series of SPECTRA interactive modules capable of being added to its SPECTRA series of media players. With the SPECTRA interactive module, STRATACACHE supports customer-facing digital signage applications where users interface with a display in kiosk mode through touchscreens or handheld mobile devices (bluecasting). This new feature provides retailers and OOH network operators with the ability to engage customers with interactive media applications or promotions while optimizing the customer experience.