Digital Signage Central

STRATACACHE, exhibiting at NRF’s 98th Annual Convention and Expo in booth #2365 at New York City’s Jacob K. Javits Center January 12-13, 2009, is showcasing its newly released audience measurement module as part of its award-winning digital signage solution, ActiVia for Media.

ActiVia AM—the audience measurement module—uses simple, inexpensive USB cameras to provide consumer impression metrics, including unique consumer impressions, dwell time, impressions per merchandised object, impressions by time of day, impressions by brand or category, as well as basic consumer demographics. Later this year the ActiVia AM module will be enhanced with advanced consumer demographics, which will enable dynamic message selection on the digital sign and the ability to vary content based on viewer characteristics including gender, ethnicity and banded age group. At all times, consumer privacy is protected as consumer images are not stored by the system.