Digital Signage Central

Digital Signage — Futuristic Advertising with SBC

Very cool — Vert Inc.’s “VID”, or Vert Intelligent Display, is a mobile video graphics display module that mounts to the top of taxicabs and receives advertising media through a wireless internet connection. The VID uses GPS to identify its location and change advertising messages to correspond with advertiser’s geographic selections.

Futuristic Advertising Debuts with EPIC SBC On-Board
09/27/2006
Vert Intelligent Display

Eugene, OR — VersaLogic Corp. announced today that the company’s AMD GX 500-based single board computer, the Gecko, has been designed into an innovative advertising media that integrates video, internet, and GPS technology. Vert Inc.’s “VID”, or Vert Intelligent Display, is a mobile video graphics display module that mounts to the top of taxicabs and receives advertising media through a wireless internet connection. The VID uses GPS to identify its location and change advertising messages to correspond with advertiser’s geographic selections. This technology allows, for instance, ads displayed in the financial district to be different than those displayed when the taxi is in a university neighborhood.

VersaLogic Corp. will showcase Vert’s display in their booth (# 921) at the Embedded Systems Conference in Boston, September 26th – 27th. This futuristic device brings us closer to advertising one might find in science fiction films such as Sony Picture’s “The Fifth Element”, and Ridley Scott’s “Blade Runner”, where video advertising on flying vehicles may have been first suggested. The displays are now being used in Boston and will soon be in use in Philadelphia, New Orleans, New York, Las Vegas, and other major cities.

The Gecko single board computer integrated into the display controls the ultra-bright LCD and coordinates communication with the central server and GPS system. The Gecko is an EPIC-format single board computer with an AMD GX 500 processor, ideal for mobile applications due to its low power consumption (less than 5 Watts) and lack of moving parts (such as a fan). Features of the board include integrated video and audio, up to 512 MB RAM, 10/100 Ethernet, 4 USB ports, 4 COM ports, analog/digital I/O, and a CompactFlash socket for on-board media storage.

About Vert Inc.
A leader in the dynamic emerging digital tech industry, Vert is an advertising technology company and developer of an innovative outdoor digital advertising network. Vert created the concept and technology behind the Vert Intelligent Display and is expanding this exciting medium to advertisers and consumers everywhere, creating a colorful new icon of urban street life. Vert has received Series A venture-backing from Hickory Hill Advisors, LLC. More information about Vert Inc. can be found at www.Vert.net.

About VersaLogic Corporation
A leading supplier of industrial computers since 1976, VersaLogic focuses on high-quality board-level products for embedded OEM applications. Product lines include EBX, PC/104, PC/104-Plus, EPIC, and STD 32 Bus. Their 5-year product availability guarantee and outstanding warranties demonstrate a commitment to service. Industry-wide surveys rated the company as a “Platinum” level embedded board vendor for the last three consecutive years. For more information, visit www.VersaLogic.com.

Source: VersaLogic Corporation