Digital Signage Central

UK ad contractor Titan Outdoor is to invest £2 million in digital six-sheet posters across major train stations in London.

Titan, which already runs the Transvision netowrk of large format LED screens in the main concourses of London’s central stations, recently secured the advertising contract for all Network Rail’s UK network of stations. The London digital six-sheet programme is set to be the first phase of a wider digital expansion across the whole UK rail estate.

In addition to delivering animated content with remote management, the screens will have Bluetooth capabilities to enable advertisers to interact with nearby consumers on their mobile phones.