Digital Signage Central

True Colours Distribution, a digital signage distributor, has signed an exclusive deal with out-of-home analytic measurement provider TruMedia.

Ian Croft, business development manager for True Colours’ digital media team, explains: ‘With the digital signage market moving at such a fast pace, a system for gathering analytic data about a target audience is vital for an advertiser’s ROI. With TruMedia, companies can accurately measure the number of viewers, assess consumer behaviour and determine the level of interest in adverts on digital signs, large format displays, end- caps and in-store product displays.’