Digital Signage Central

It looks like Wal-Mart is going to join the digital signage revolution. It’s about time. We have all seen those big monitor boxes hanging from the ceiling like giant weights waiting to drop. Not only do you have to look up at an awkward angle the old technology is just plain hard to see. (maybe we have all become spoiled by high def).

Taking into account the old saying “out of sight out of mind” the revamp of Wal-Mart’s audio-visual display system should be a huge improvement with the following factors being taken into consideration:

1. Bring screens down to eye level
2. Build screens into endcaps, fixtures and shelving
3. Abandon the 2001-2002 “hang and bang” model where flat screens are hung nilly-willy around the store, mostly in locations that are difficult for shoppers to see
4. Control audio so that the soundtrack of these networks is welcomed by shoppers and store employees alike
5. Pack merchandise around the screens and speakers, so that the sound-and-motion media serves a useful purpose for both marketing and merchandising just as conventional Point-of-Purchase displays do

It will be interesting to see how the changes will boost sales. Will they make those changes public? Let’s hope so.