WindowGain, MotoMedia Digital Signage in Windows
Mon, Apr 7, 2008
WindowGain and MotoMedia are pioneering a new form of digital signage – one that takes the windows of vacant shops and offices – and creates high impact digital installations that hit consumers at street-level.
WindowGain from the US has recently been expanding its operations – with a new high-def site in Boston (at the downtown 80 Mason Street development) and an office in the UK (where it has just installed a 100 square foot display in the prestigious shopping center – Bluewater).
WindowGain has seen its business hit the mainstream with a number of large campaigns – including Boston.com, Verizon Wireless, Miller Brewing Company, the New England Aquarium and the Massachusetts State Lottery.
Whilst WindowGain use internet enabled digital screens, MotoMedia use an innovative mix of both traditional print and digital screens to create their unique advertising windows. They have done pioneering work for Levi’s, Sky TV and the BBC in Shopping Malls and High Streets across the UK.
Tags: Digital Signage Press Release, MotoMedia, Sun Glare on Digital Signage Screens, WindowGain
April 7th, 2008 at 6:56 pm
We think that digital signage displays in storefront windows are great, but the problem is that on a sunny day, you can’t see jack. The glare from the sun makes them look like they aren’t even on.
April 14th, 2008 at 2:41 pm
I disagree partly. I’ve seen some of the signs that look great with sun directly on them, however, I have seen others that don’t look as good.
I think it’s just a matter of time before the problem is solved and all of the digital signage becomes perfectly viewable in direct sunlight.
May 27th, 2008 at 8:12 pm
I have yet to see a decent solution to the problem, which is understandable as the whole outdoor digital media industry is in it’s infancy as we currently know it. I think you are correct in that it is just a matter of time before a company has comes along and solves that issue.
Do you know of any solutions for the sun glare that exist today?