Singapore – Leading Linux-based digital signage provider 1-2-1View announces the launch of gender distinction for its InterFaceTM viewer validation technology. The turnkey solutions provider launches this as part of a single systems platform to remove installation uncertainties like deadlines, compatibility issues and increased costs by eliminating the need for third party software integration. Most off-the-shelf [...]
From the AudienceCount Blog http://www.audiencecount.com/audience-measurement/nec-digital-signage-ad-targeting-screen/ I ran into this article at The Times Of India webpage and was surprised to see that my long time notion about large companies was correct; these big name companies are working behind the scenes in building their own measurement / targeting tools. The article talks about how big name [...]
Companies deem it essential for their advertisements to be able to reach their target customers in order to be effective. The new ad system by NEC claims to be able to distinguish people based on age and gender. Called Digital Signage Solution, the system is composed of a display with a camera and a FeliCa [...]
NEC has stumbled upon what it calls the Digital Signage Solution that is able to determine the gender, generation and other attributes of a person standing in front of a display thanks to face recognition technology. This data will then be used to make a computation, resulting in advertisements on the display that will cater [...]
NEC Corp is counting on a new digital signage system that determines the age and sex as well as other “attributes” of the people standing in front of the scree. The system uses facial recognition software and sends a gender and age appropriate advertisement to the screen. Tech-On reports: “Participants stand in front of the [...]
NEC Corp, the Japanese electronics giant, has launched an integrated interactive ‘intelligent’ digital signage system that determines the gender and age of a consumer to target adverts and promotions to them. Consumers standing in front of the display will have their key attributes determined through a camera image using face recognition technology, and will then [...]
Wednesday, October 1, 2008
0 Comments