Digital Signage Video As global leader in digital signage software applications, and a leading designer of out-of-home communications networks for media content owners and distributors, retailers, government agencies, universities, and Global Fortune 1000 corporations, Dynamax enables its clients to connect with core target audiences by eliminating many of the complexities associated with launching and maintaining [...]
Tuesday, July 13, 2010
Digital Signage Video Large retail digital signage implementation in UAE with screens, video projection and interactivity. We’ve used LCD and Plasma, different sizes from 7″ to 65″, seamless plasma wall (126″), videoprojection on water wall, interactive floor, audio messaging, background music, interactive cashier, interactive welcome message, …
Thursday, April 16, 2009
I was just standing in Whole Foods an hour ago, watching the creative on one of the Marketplace Station screens installed in the Oakville store (outside Toronto) and busily throwing the analytics off of their standard numbers by lingering for minutes, not seconds.The screens in the store, along with those in another Toronto location, are running BroadSign-powered (there was a time when that warranted a disclaimer ... hmmph) playlists and are now sharing information with the audience tracking data being picked up and crunched by CognoVision's cameras and software.I saw a demo on how this worked a few weeks ago, and trade shows and other stuff had pushed back news of this until a press release came out today:CognoVision Solutions Inc., a leading provider of automated audience measurement and targeted marketing solutions, and BroadSign, a market leader in Software-as-a-Service solutions for managing digital signage networks, have integrated their reporting modules into CognoVision's Anonymous Impression Metric (AIM) Analytics system to offer a first-of-its-kind joint application that measures campaign effectiveness based on audience numbers, viewer behavior, and ad-triggered actions.The analytics stuff is fascinating anyway -- you get a clear, clear sense of how little time content has to engage -- but by sucking in data extracted from a digital signage software platform's playlogs, you can really get granular in terms of how many people saw what, when and for how long. CognoVision's AIM system processes the data feed from the optical sensors embedded in the screens and generates anonymous viewership statistics. The aggregated data is then correlated with proof-of-play reports from the BroadSign network management software using CognoVision's web-based analytics tool, which is consistent with the Out-of-home Video Advertising Bureau's (OVAB) Audience Metrics Guidelines. The reports generated in real time provide insights regarding what specific ads were seen, how long each ad was watched for, and viewer gender breakdown for each ad. Now this level of detail, on normal ad-driven networks, is more than enough to make a media planner's head explode. It's more than they want to know.But for Whole Foods and their screen network partner, they get a really interesting look at how these screens are working in the environment, the changing profile of the audience, and what makes people look and keep looking.
Sunday, March 22, 2009
I have been working hard on updating the website today (and making space for current and new potential advertisers) and needed a break so I checked my email after checking my facebook account (of course) Imagine that? More on that later… Lo and behold, I was googled on this article by a contributor to Fortune [...]
Friday, January 2, 2009
An Exclusive From Minicom for 2009 I love this new exclusive. It is just what we need to start off the 2009 Digital Signage Revolution. This is also just what the forum needed too! Which is a great connectivity provider that actually can provide some really down to earth information for resellers, integrators and end-users. You [...]
Wednesday, October 1, 2008
In 2007 Rick Engels, former chief financial officer of Petters Group Worldwide, was appointed CEO of BroadSign International Inc…. MINNETONKA, Minn., May 17, 2007 — Broadsign International, a worldwide provider of digital signage software, announced today that Patrick (Rick) J. Engels will join their organization as President and Chief Operating Officer. He comes to Broadsign [...]
Thursday, August 7, 2008
STATE COLLEGE, Pa. — BroadSign International Inc., a provider of software-as-a-service (SaaS) solutions for managing digital signage networks, and AccuWeather.com have partnered to offer real-time data feeds to viewers of BroadSign-enabled screens. The integration allows any of over 140 digital signage networks running on BroadSign’s platform to display a wide variety of news on their [...]
Wednesday, August 6, 2008
BroadSign International, Inc., a worldwide provider of Software as a Service (SaaS) for managing digital-out-of-home networks, and Neoti Broadcast Network have launched deployment of BroadSign Suite across the entire network, with plans to rapidly expand it. Neoti Broadcast Network operates digital screens installed in popular restaurants and cafes in major markets in Indiana and Ohio. [...]
Monday, August 4, 2008
BLUFFTON, Ind. — BroadSign International Inc., a provider of Software as a Service (SaaS) for managing digital-out-of-home networks and Neoti Broadcast Network have launched deployment of BroadSign Suite across the entire network, with plans to rapidly expand it. Neoti Broadcast Network operates digital screens installed in popular restaurants and cafes in major markets in Indiana [...]
Thursday, July 10, 2008
REDMOND, Wash. & EAGLE, Idaho–(BUSINESS WIRE)–Sept. 19, 2006–PlayNetwork Inc., the leading custom media services provider for businesses worldwide, is now using the BroadSign(TM) Suite to offer full-service video media solutions to retail, hospitality, health clubs, banking institutions and other businesses. Retailers and other businesses looking to feature dynamic video content for customers to experience can [...]
Thursday, June 12, 2008
TORONTO and MONTREAL–(Marketwire – June 10, 2008) – Artisan Complete has launched the first installation of its groundbreaking nCAPSULE digital merchandising solution, featuring best-of-breed digital signage software from BroadSign and the first retail deployment of facial detection software from CognoVision. The nCAPSULE is a remotely programmed digital floor display that offers push-button interactivity using BroadSign™ [...]
Thursday, June 12, 2008
TORONTO and MONTREAL–(Marketwire – June 10, 2008) – Artisan Complete has launched the first installation of its groundbreaking nCAPSULE digital merchandising solution, featuring best-of-breed digital signage software from BroadSign and the first retail deployment of facial detection software from CognoVision. The nCAPSULE is a remotely programmed digital floor display that offers push-button interactivity using BroadSign [...]
Tuesday, May 27, 2008
Broadsign will be showcasing its BroadSign Suite, a soft-ware-as-a-service bundle which was designed specifically for advertisers. BroadSign Suite is designed for full campaign execution functionality, accountability and true scalability for modern digital signage networks of all sizes.
Thursday, April 24, 2008
If you have not gotten your free subscription yet, now is the time! The cover looks like it has been re-designed and It’s FREE for the magazine too! The Digi Awards from the Digital Signage Group are showcased in this magazine along with interesting articles and must have resources. I think it is a must read for [...]
Wednesday, March 26, 2008
This is about Confronting Economic Challenges and the value of what customers are facing in Technology. JD Events is tackling the real meat and potatoes of what everyone is discussing regarding how to improve revenue, customer experiences and analytics. This particular Keynote Session is Open to All Event Attendees and is available to you from the KioskCom & [...]
Thursday, February 28, 2008
Jay Patel of Bluefire Digital recently went to Screen Expo in London where a customer asked him why he needed SMS interactivity for his LED digital signage? Jay states ” he may have been playing devil’s advocate but being supplier of the product the questions forced him to explain why he or any digital signage network operator will need some [...]
Thursday, February 28, 2008
BroadSign Collaborates with Seesaw Networks Dynasign Releases Dynasign Desktop DT Research Exclusive Product Review
Friday, February 8, 2008
DIGI Award Winners By The Digital Signage Group It’s Cold Outside, but Digital Signage Goes On Envision selects BroadSign BroadSign Acquires Navori Network Why the Digital Signage Show?
Monday, January 21, 2008
Brigitte and Loren Bucklin pose with one of the digital signs that their Lititz company, Connectedsign, makes for corporate clients throughout the country to help guide shoppers, students, travelers, apartment residents and workers. (Jeff Ruppenthal, Sunday News) I thought this was an interesting story. We have talked to Loren Bucklin for what seems like 10 million digital [...]
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Tuesday, July 13, 2010
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