Toronto-area audience measurement guys CognoVision has been named Canada's Innovation Leader for 2009 at the Canadian Innovation Exchange (CIX), describe as Canada’s most important gathering place for innovative technologies. The exchange does an annual search for innovative technology, products, services and companies in Canada, and whittles that down to a list of 20 finalists who then present and pitch to both Canadian and US senior executives and investors at a one-day conference held last week in Toronto. Industry peers at the event then vote on who they believe should be the year’s Innovation Leader.“This year’s competition brought out some of the country’s most amazing companies and technologies. From super computers and unmanned aerial intelligence gathering systems to new cleantech solutions, we were extremely pleased to see such impressive technologies being developed by Canadian companies,” says Robert Montgomery, Co-Chair, Canadian Innovation Exchange, in a release. “CognoVision was chosen by industry peers based on their innovation and dedication to using technology to provide in-demand solutions consumers will benefit from.”CognoVision (winner of Innovation Leader Award and Digital Media Award at the 2009 CIX) was commercially launched in 2008 to help companies measure the effectiveness of in-store media and shopper behavior in retail environments. This is achieved with the use of CognoVision’s proprietary retail audience measurement software solutions. Using small camera sensors and computers, the Company’s anonymous face detection and people tracking software gathers data on how people watch ads and how they navigate within retail venues. This information is easily communicated to clients with the use of CognoVision’s proprietary reporting system. This system allows end-clients to make data driven decisions to: dramatically improve the effectiveness of media campaigns, increase product sales and advertising revenue, optimize retail execution and to reduce operational costs.The runners-up by were companies that make unmanned surveillance planes small enough to fit in the trunk of a police car and financial grade GPS metering technology that, oh great, provides data needed to migrate roads and parking from taxpayer-subsidized to pay-per-use.
I was just standing in Whole Foods an hour ago, watching the creative on one of the Marketplace Station screens installed in the Oakville store (outside Toronto) and busily throwing the analytics off of their standard numbers by lingering for minutes, not seconds.The screens in the store, along with those in another Toronto location, are running BroadSign-powered (there was a time when that warranted a disclaimer ... hmmph) playlists and are now sharing information with the audience tracking data being picked up and crunched by CognoVision's cameras and software.I saw a demo on how this worked a few weeks ago, and trade shows and other stuff had pushed back news of this until a press release came out today:CognoVision Solutions Inc., a leading provider of automated audience measurement and targeted marketing solutions, and BroadSign, a market leader in Software-as-a-Service solutions for managing digital signage networks, have integrated their reporting modules into CognoVision's Anonymous Impression Metric (AIM) Analytics system to offer a first-of-its-kind joint application that measures campaign effectiveness based on audience numbers, viewer behavior, and ad-triggered actions.The analytics stuff is fascinating anyway -- you get a clear, clear sense of how little time content has to engage -- but by sucking in data extracted from a digital signage software platform's playlogs, you can really get granular in terms of how many people saw what, when and for how long. CognoVision's AIM system processes the data feed from the optical sensors embedded in the screens and generates anonymous viewership statistics. The aggregated data is then correlated with proof-of-play reports from the BroadSign network management software using CognoVision's web-based analytics tool, which is consistent with the Out-of-home Video Advertising Bureau's (OVAB) Audience Metrics Guidelines. The reports generated in real time provide insights regarding what specific ads were seen, how long each ad was watched for, and viewer gender breakdown for each ad. Now this level of detail, on normal ad-driven networks, is more than enough to make a media planner's head explode. It's more than they want to know.But for Whole Foods and their screen network partner, they get a really interesting look at how these screens are working in the environment, the changing profile of the audience, and what makes people look and keep looking.
TORONTO and MONTREAL–(Marketwire – June 10, 2008) – Artisan Complete has launched the first installation of its groundbreaking nCAPSULE digital merchandising solution, featuring best-of-breed digital signage software from BroadSign and the first retail deployment of facial detection software from CognoVision. The nCAPSULE is a remotely programmed digital floor display that offers push-button interactivity using BroadSign™ [...]
TORONTO and MONTREAL–(Marketwire – June 10, 2008) – Artisan Complete has launched the first installation of its groundbreaking nCAPSULE digital merchandising solution, featuring best-of-breed digital signage software from BroadSign and the first retail deployment of facial detection software from CognoVision. The nCAPSULE is a remotely programmed digital floor display that offers push-button interactivity using BroadSign [...]
Monday, December 7, 2009
0 Comments