One of the best benefits to any kind of travel is finding interesting places to visit. If you operate a venue where you have a lot of travelers, like a hotel or restaurant, interactive digital signage is a great to give patrons a fun way to learn about the area. Rise Vision created The Guide [...]Click here to sign up for our free digital signage web service.(seriously, FREE, GRATIS, NADA, and it doesn't expire, really)
Sunday, December 13, 2009
Saaze-Snappr Ad (vertical zone) re 2D barcodes for digital signage. Saaze Corporation digital signage ad played on screens at coffeeshops in the San Francisco Bay Area – saaze.com Digital Signage Video
Thursday, December 10, 2009
The latest noted trend on the Zurich clubbing scene is introduction of new media into the customizable, usually limited club space. If we take Moods, the first address for jazz events in Zurich, as one of the examples for the trend, we can notice ...
Wednesday, December 9, 2009
Another institution that always includes digital signage in their events are United Nations. At their latest conference, taking place from December 7th to 18th in Copenhagen, Denmark, with the theme that occupies the attention of wide international p...
Saturday, December 5, 2009
Yes, we are talking about the draw for football World Cup, that will for the first time take place on the African continent. The ceremony was held yesterday, in Cape Town, and we were once again impressed by the way that FIFA uses contemporary techno...
Thursday, November 26, 2009
This week has been definitely a digital signage week in the business scenery of India. The Expert Tour event, hosted by Emarson IT Solutions, caused a lot of media noise. Depending on the source, prognosed is up to 400% industry growth until the end of...
Wednesday, November 25, 2009
As we said couple days ago – the Tour’s next stop was in India. And, according to the pictures, many people managed to “light the candles on the knowledge” that was shared that evening. Next to the event’s review from yesterday, we can a...
Sunday, April 5, 2009
The retail strategy guys at The Integer Group have released a copy of the presentation they did the other day at the Instore Marketing Institute's summit last week in Chicago, and it has a lot of good bullet point thinking on where retail is at and going, particularly as it relates to digital.The presentation - The Convergence of the Digital and Retail Space: The Effect Promotions Have on Shopper Behavior - is one of the merciful ones in which the guy with the mike didn't just read what was up on the screen, so just getting the PDF doesn't fully fill you in. But there's still much to glean.The guys from the retail marketing biggie's Denver office have coined the term Digitail to talk about the convergence of digital and retailing. I'm not liking the chances of this becoming a standard, but I didn't like Digital Out Of Home either, and it's getting used all over the place now.They also trot out some other Frankenstein words like pre-tail and post-tail. Hmmm.Anyway, the key point of the presentation was to say that the sputtering economy has caused a big change in the way people shop, and in the US, it is going to be a lasting change. Just about everyone is taking care in their shopping decisions, and thinking twice before they whip out the credit card yet again.Research is showing more people are using technology like touch screens in retail. And the growth in smart phones, in just 18 months, is staggering.This all leads to what Integer calls a perfect storm (though I am not sure it is nasty for the DS industry):1 - this is the era of conscious, not conspicuous, consumption2 - people are seeking efficiency in the way they shop, ie they are all over something that will help save money or make the right choice3 - consumers need to be engaged4 - technology has a big opportunity here, ie the smartphone thing, among other thingsBut all this requires greater, better thinking about the digital approach.The Integer guys also say consumer shopper needs will drive technology adoption, acceptance and acceleration. They stress, correctly, that there is no shortage of "solutions" looking for problems. Are screens running music videos at a grocery deli counter a solution???Good stuff. And the company has a good blog called Shopper Culture.Go here to download the report.
9X Media, Inc.’s 9 x 61-inch DLP Video Wall. Best Digital Signage solution and great for NOC, media presentations, etc. Visit www.9xmedia.com. Checkout their Triple 24-inch LCD screen desktop! As seen on Forbes.com
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Monday, June 13, 2011
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