as seen in StarTribune: Digital signs are popping up on billboards, at gas pumps, at the Mall of America — and a group of Twin Cities companies selling software that remotely controls the digital signs is hoping to cash in on the new advertising medium. BroadSign International of Minnetonka, Wireless Ronin Technologies of Minnetonka, Telentice [...]
Friday, September 26, 2008
A chief concern among businesses which are considering the use of digital signage is that such a network will be ineffective. Indeed, much of what we’re witnessing in the industry suggests that many businesses don’t understand the potency of the technology nor how to harness it. This is likely due to digital signage being a [...]
Friday, September 26, 2008
Broadcom blog writes: NBC Universal and Google announced a strategic partnership that would give the largest search advertising company access to cable TV ad space inventory, Ad Age reports. The move, if successful, could enable smaller marketers, who have been using Google’s paid search ad engine AdWords and who have not been able to afford [...]
Friday, September 26, 2008
The four-company collaboration offers an enhanced visitor experience by seamlessly blending digital design into the historic and timeless environment of the Smithsonian. The museum, originally designed to accommodate 500,000 visitors per year, is now hosting more than seven million visitors per year. Therefore the new digital signage system extends wayfinding beyond directional guidance, to education [...]
Thursday, September 25, 2008
The National Association of Broadcasters (NAB) has sponsored one of the first books to explain the business of digital signage. Out-of-home digital displays offer a powerful extension of or a cost-effective alternative to television advertising. The greatest benefit is in the degree to which “Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding [...]
Thursday, September 25, 2008
“Madison Avenue is bracing for the worst ad slump since 2001 as a drop-off in consumer spending is likely to lead marketers to rein in their budgets”, reports New York Post on September 21. “The anticipated drop in spending in 2009 comes on the heels of a slight decline in 2007 and a more noticeable [...]
Wednesday, September 24, 2008
The new Pew Poll may have important implications for those who wish to market their products with digital signage. A couple of weeks ago the Pew Research Center for the People & the Press released the results of a major survey about how people in this country consume news. While the focus of the study [...]
Wednesday, September 24, 2008
Why are digital signage networks popping up on campuses across North America? Because they are one of the few media still being heeded by people 18 to 24 years of age. While digital signage networks are novel enough to generate “oohs” and “aahs” among audiences of all ages, it is the university and college-aged crowd [...]
Sunday, September 21, 2008
Topics: out of home media, new advertising markets, digital signage networks, video advertising networks More signs of the uncertain times ahead for traditional media in this country have emerged over the past few weeks. Belo, which owns newspapers like the Dallas Morning News, the Providence Journal, and the Press Enterprise, as well as owns and [...]
Saturday, August 9, 2008
The concept of advertising with media outside of the home gained a good degree of notoriety Sunday in The Los Angeles Times with a major article by staff writer Alana Semuels. The 1,000-word article, “Now showing very near you…”, makes a strong case for digital signage networks and advertising as well as other out-of-home media. [...]
Saturday, August 9, 2008
Digital signage advertising “will be among the fastest growing ad-supported media over the next few years, and will begin to rival traditional outdoor advertising by 2012,” writes Joe Mandese of MediaPost in today’s Digital Outsider newsletter and blog. The author reviews the results of this week’s edition of VSS’ annual Communications Industry Forecast, published by [...]
Saturday, August 9, 2008
The digital signage market is booming internationally, and South African marketers need to get with the programme in a hurry if they want to capitalise on the vast benefits this medium offers. TBM – a business leader in the global digital signage arena – currently operates a network of over 1 000 plasma and TV [...]
Thursday, August 7, 2008
The UK chapter of POPAI, in cooperation with the Imperative Group, released a report on the use of digital signage and other forms of digital media at retail. I just had the chance to read the document (formally titled Guide to Digital Media in Retail, though they seem to favor the unpronounceable G2DMiR moniker), and [...]
Wednesday, August 6, 2008
Although interested in signage as a means of information distribution, I wonder if in a lot of cases the systems deployed are fashionable technology in search of an application? This is a cause for concern because of the power consumed by all these screens/processors which are appearing everywhere… This cylindrical screen has popped-up overnight in [...]
Tuesday, August 5, 2008
If you ever want to know how well a given business program is working, you can spend money on focus groups and surveys. Or, you can just ask a child. My five-year-old son and I were walking through Wal-Mart the other day, when he noticed the “Wal-Mart TV” screens for the first time. We’ve spent [...]
Tuesday, August 5, 2008
Lyle Bunn is principal and strategy architect with Bunn Co. We’ve all seen them when entering a retail store: the small displays placed at ceiling level at the store entrance that show security footage, letting all who enter know that they are being watched. But while screens designed for loss prevention can deter theft, unfortunately, [...]
Monday, August 4, 2008
Interesting piece from an employee perspective on digital signage in the workplace as a means of communication: In my office we use email and posters to convey communication of upcoming events. Being that I work in a firm with very talented designers, the posters are always great to look at. I was reading today about [...]
Monday, August 4, 2008
Digital Signage, with its eye-catching video played in the state of the art, monitors, can play many roles in a retail store – the roles that have at one time or another was filled with various sales staff. The advantages of relying on digital technology to deliver their messages to customers are pronounced. Not only [...]
Monday, August 4, 2008
Digital signage, with its eye-catching video played on state-of-the-art monitors, can play many roles in a retail store – roles that have at one time or another been filled by various sales staff. The advantages of relying on digital technology to deliver your messages to customers are pronounced. Not only will you be able, able [...]
Monday, August 4, 2008
As the name suggests, Digital Signage enables Screens (LCD, Plasma, TV, and Projector) to be installed within locations where the target audience can view the screens and the information that is being played on them. Digital Signage can replace or enhance traditional printed signage and posters with the advantage of being updated from a central [...]
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Friday, September 26, 2008
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