STRATACACHE, exhibiting at NRF’s 98th Annual Convention and Expo in booth #2365 at New York City’s Jacob K. Javits Center January 12-13, 2009, is showcasing its newly released audience measurement module as part of its award-winning digital signage solution, ActiVia for Media.
Wednesday, October 1, 2008
The Audience Metrics Guidelines that the Out-of-home Video Advertising Bureau has been working on for the past year are now ratified and will be presented at the OVAB’s Digital Summit on October 29 in New York. The event will bring together major players on Madison Avenue with members of OVAB, which today include some of [...]
Thursday, September 25, 2008
“Madison Avenue is bracing for the worst ad slump since 2001 as a drop-off in consumer spending is likely to lead marketers to rein in their budgets”, reports New York Post on September 21. “The anticipated drop in spending in 2009 comes on the heels of a slight decline in 2007 and a more noticeable [...]
Saturday, August 9, 2008
The digital signage market is booming internationally, and South African marketers need to get with the programme in a hurry if they want to capitalise on the vast benefits this medium offers. TBM – a business leader in the global digital signage arena – currently operates a network of over 1 000 plasma and TV [...]
Wednesday, August 6, 2008
Venco Electronica, an electronics solution provider with more than 25 years in the Spanish industrial electronic market, has announced the integration of TruMedia’s iCapture audience measurement solution into its digital signage screens. Venco’s DS for Digital Screens division produces turnkey DS solutions, including HD resolution screens, platform, audience measurement, and communications. Venco screens are the [...]
Sunday, August 3, 2008
TAMPA, Fla. – Venco Electronica, a Spanish electronics provider, has integrated TruMedia’s iCapture audience measurement solution into its digital signage screens. Venco’s DS for Digital Screens division produces turnkey digital signage solutions for audience measurement and communication. Venco screens are the first to include a fully integrated audience measurement solution with built-in iCapture Camera and [...]
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Sunday, January 18, 2009
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