Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business
The National Association of Broadcasters (NAB) has sponsored one of the first books to explain the business of digital signage. Out-of-home digital displays offer a powerful extension of or a cost-effective alternative to television advertising. The greatest benefit is in the degree to which “Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding [...]

Thursday, September 25, 2008
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