The Audience Metrics Guidelines that the Out-of-home Video Advertising Bureau has been working on for the past year are now ratified and will be presented at the OVAB’s Digital Summit on October 29 in New York. The event will bring together major players on Madison Avenue with members of OVAB, which today include some of [...]
Wednesday, October 1, 2008
Trade show and conference panels have addressed everything from why a system needs to be in place to what emerging technology is on the horizon. The excitement and change the digital media and out-of-home (OOH) video marketplace has seen recently can leave newcomers in a tailspin. Providers are showcasing more and more forthcoming solutions that [...]
Wednesday, September 24, 2008
By Louie Hollmeyer, VP of Marketing, STRATACACHE The need for metrics has been a hot topic within the digital signage industry. Trade show and conference panels have addressed everything from why a system needs to be in place to what emerging technology is on the horizon. The excitement and change the digital media and out-of-home [...]
Sunday, August 10, 2008
Trade media says metrics for digital signage that can be accepted by media buyers, are becoming a reality. Here is a brief overview of what the press has written on the subject in the past couple of months. Nielsen is about to launch a new service that will provide monthly audience ratings for digital out-of-home [...]
Saturday, August 9, 2008
The digital signage market is booming internationally, and South African marketers need to get with the programme in a hurry if they want to capitalise on the vast benefits this medium offers. TBM – a business leader in the global digital signage arena – currently operates a network of over 1 000 plasma and TV [...]
Thursday, August 7, 2008
The UK chapter of POPAI, in cooperation with the Imperative Group, released a report on the use of digital signage and other forms of digital media at retail. I just had the chance to read the document (formally titled Guide to Digital Media in Retail, though they seem to favor the unpronounceable G2DMiR moniker), and [...]
Monday, August 4, 2008
The report analyzes the complex supply chain of the digital signage industry and assesses the market opportunities for various types of players in this industry. It focuses on the outdoor advertising market that is gearing to provide digital signage solutions. The market drivers, trends and challenges for the digital signage industry have been analyzed. Further, [...]
Sunday, August 3, 2008
TAMPA, Fla. – Venco Electronica, a Spanish electronics provider, has integrated TruMedia’s iCapture audience measurement solution into its digital signage screens. Venco’s DS for Digital Screens division produces turnkey digital signage solutions for audience measurement and communication. Venco screens are the first to include a fully integrated audience measurement solution with built-in iCapture Camera and [...]
9X Media, Inc.’s 9 x 61-inch DLP Video Wall. Best Digital Signage solution and great for NOC, media presentations, etc. Visit www.9xmedia.com. Checkout their Triple 24-inch LCD screen desktop! As seen on Forbes.com
Why spend thousands on an expensive digital signage solution? With Iomega StorCenter, a wireless digital picture frame and a little creativity, your business can enjoy all the benefits of a digital display at a fraction of the usual cost. Learn how!
Wednesday, October 1, 2008
0 Comments