Almost 10% of digital signage projects “fail completely” to meet their objectives. In a Futuresource Consulting white paper, a study of nearly 100 such initiatives showed nine to have failed completely and another 10 were declared only partially successful. The company found that although the hardware and software platforms were now available for many businesses [...]
LOUISVILLE, Ky., May 12 /PRNewswire/ — The Digital Signage Association has published “Retail Digital Signage ROI: Finding the break-even point,” an exclusive research report that uses real-world numbers to estimate ROI and benefits for various types of retail. (URL for the publication: http://www.networldalliance.com/inc/sdetail/1905 ) “The one question that gets asked about digital signage more than [...]
NEW YORK, Jan. 16 /PRNewswire/ — NRF 95th Annual Convention & Expo — Hughes Network Systems, LLC (Hughes) today announced its Managed Digital Signage Service, the first of several new services planned in 2006 under the company’s Digital Media Services umbrella. This offering will facilitate the trend in the retail industry towards increased use of [...]
Digital signage is a broad term encompassing a variety of different applications and technologies. In a general sense, digital signage refers to electronically controlled signs that can be updated without the cost and expense of changing the physical sign itself. Thus, changes can be made quickly and cost effectively, and targeted messages can be distributed [...]
Wednesday, July 9, 2008
0 Comments