TOKYO, (Xinhua) — NTT Communications announced Tuesday that the company launched Japan’s first service offering digital signs equipped with aroma-emitting devices, to strengthen the impact of marketing communications. According the news release delivered on Tuesday, NTT Communications’ signs, branded as Kaoru Signage (aroma signage), combine the company’s Spot Media digital signage solution and fragrance communication [...]
Dynamic digital signage is a phrase often used as a synonym for digital signage, electronic billboards and narrowcasting. It is an appropriate term as well, when you consider how dynamic digital signage really is. In North America, growth in digital out-of-home advertising has been in the high double digits over the past few years. Businesses [...]
Japanese Tech powerhouses NTT Communications and Recruit developed a digital signage system capable of simultaneously emitting scents and showing compatible commercials. A prototype is currently being tested in an underground shopping mall in Tokyo. The idea is to get passery-by to walk into a cafe or buy a certain product by not only showing them [...]
Friday, September 26, 2008
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