LOUISVILLE, Ky. — The Digital Signage Association announced this week that it plans to preview the release of its upcoming best practices report, “Best Practices: Digital Signage Content,” during this week’s Digital Signage Expo event in Philadelphia. According to a news release, the release, the first of a series of best-practice reports coming from the [...]
Sunday, August 10, 2008
Trade media says metrics for digital signage that can be accepted by media buyers, are becoming a reality. Here is a brief overview of what the press has written on the subject in the past couple of months. Nielsen is about to launch a new service that will provide monthly audience ratings for digital out-of-home [...]
Thursday, August 7, 2008
The UK chapter of POPAI, in cooperation with the Imperative Group, released a report on the use of digital signage and other forms of digital media at retail. I just had the chance to read the document (formally titled Guide to Digital Media in Retail, though they seem to favor the unpronounceable G2DMiR moniker), and [...]
Tuesday, August 5, 2008
From the AudienceCount Blog http://www.audiencecount.com/audience-measurement/nec-digital-signage-ad-targeting-screen/ I ran into this article at The Times Of India webpage and was surprised to see that my long time notion about large companies was correct; these big name companies are working behind the scenes in building their own measurement / targeting tools. The article talks about how big name [...]
Monday, August 4, 2008
ROANOKE, Va., Aug 04, 2008 /PRNewswire via COMTEX/ — Digital signage innovator LevelVision and leading media marketing firm Met|Hodder today unveiled a forward thinking, online how-to guide for digital content planning and creation by retailers and advertisers seeking to reach the popular “Millennial” crowd (born between 1978 and 2000). This best practices site can be [...]
Monday, August 4, 2008
From DailyDOOH: Thomas Dockter, Dockter Marketing has told us about the “Digital Signage Best Practice Awards 2008″ which will be presented at Viscom Framfurt 2008 which we wrote about earlier. We are told that “The organiser of Viscom, Reed Exhibitions Deutschland GmbH, would like to particularly improve the acceptance of this rather young medium with [...]
Friday, August 1, 2008
A new report by audio-visual industry analyst Futuresource – formerly Decision Tree Consulting – has warned that five key challenges stand in the way of AV resellers and a successful exploitation of the market opportunities available. In a white paper, Digital Media Networks Can’t Fail to Succeed this Time…Can They?, analyst Chris McIntyre-Brown said that [...]
Thursday, July 10, 2008
So, did you see the new Proof of Performance reports that were released the other day? According to the American Association of Advertising Agencies website: “The AAAA Out-of-Home Media Committee, chaired by Steve Mueller of Outdoor Services, recently met with Outdoor Advertising Association of America (OAAA) representatives to discuss updating proof of performance reports, particularly [...]
Wednesday, July 9, 2008
Almost 10% of digital signage projects “fail completely” to meet their objectives. In a Futuresource Consulting white paper, a study of nearly 100 such initiatives showed nine to have failed completely and another 10 were declared only partially successful. The company found that although the hardware and software platforms were now available for many businesses [...]
Why spend thousands on an expensive digital signage solution? With Iomega StorCenter, a wireless digital picture frame and a little creativity, your business can enjoy all the benefits of a digital display at a fraction of the usual cost. Learn how!
Thursday, September 25, 2008
0 Comments